Director of Product Marketing

Tive; Boston (MA); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Equity

Hybrid/Remote options

Job summary

Tive is seeking a Director of Product Marketing to lead messaging, GTM strategy, and cross-functional alignment for its hardware and software offerings. You will mentor the Senior Product Marketing Manager and shape how we communicate value to buyers across multiple product lines.

You'll own market intelligence, vertical positioning and content development, partnering with Global Marketing and regional teams to ensure scalable, impactful launches. Boston preferred, with East Coast remote options.

Qualifications

• 8+ years in B2B product marketing, preferably in SaaS or hardware/IoT.
• Proven ability to develop messaging and GTM for multiple products.
• Strong writing and content creation with portfolio of work.
• Excellent collaboration and stakeholder management skills.
• Location Boston preferred; remote available on East Coast.

Responsibilities

• Own messaging frameworks, product and vertical positioning.
• Lead Go-To-Market planning for major launches and updates across teams.
• Inform pricing, campaigns and enablement with market intelligence and segmentation.
• Develop differentiated narratives that address buyer needs and industry challenges.
• Mentor the Senior Product Marketing Manager and scale the function.

Skills

Product marketing

Messaging

Go-To-Market

Stakeholder mgmt

Public speaking

Education

Bachelor's degree in business/marketing

Job description

• As the Director, Product Marketing, you will lead the next chapter of Product Marketing at Tive
• Reporting to the Director, Global Marketing, you’ll bring the strategic thinking, customer focus and narrative clarity needed to sharpen how we position our products and communicate their value across our evolving hardware and software capabilities
• As our offering grows in complexity and reach, you’ll own the messaging frameworks, product and vertical positioning, and Go-To-Market strategies that ensure Tive stands out and scales effectively
• With proven experience developing others, you’ll also manage an existing Senior Product Marketing Manager and together, you’ll operate as a highly collaborative team, with this role focused on setting strategic direction, evolving the function and ensuring we are equipped to scale with confidence
• Own the development and evolution of product and vertical-level messaging across Tive’s full product portfolio
• Lead Go-To-Market (GTM) planning for major launches and updates, working cross functionally across Product, Sales, Marketing and Enablement to ensure readiness across every touchpoint
• Serve as the go-to expert on Tive’s buyers, influencers and competitors - leading market intelligence, segmentation, win/loss analysis, and cross-functional feedback loops to inform messaging, positioning and GTM strategy
• Shape product and vertical positioning strategies, creating differentiated narratives that speak directly to buyer needs and industry challenges
• Partner with Global Marketing to inform campaign planning with strong messaging, customer insights and solution-based value propositions, while enabling regional teams to adapt to local market needs
• Support Sales Enablement to create strategic tools and content, from pitch decks to training sessions
• Guide the development of industry-leading content that showcases the value of Tive and its solutions with strategic customer-facing collateral
• Manage and mentor the existing Senior Product Marketing Manager, providing strategic direction and alignment while enabling strong execution across launches and campaigns
• Champion the growth of the Product Marketing function at Tive - helping to define processes, best practices and ways of working to scale effectively

Benefits

• The autonomy and resources to build what you know how to build
• Work with a committed global team that continues to track an unusually high employee NPS score
• Competitive equity to ensure all of our employees have a sense of ownership in the long-term success of Tive’s growth
• Office based, hybrid, or remote work options - your choice

This is a high-impact role for a senior product marketer who is ready to shape how Tive tells its product story and scale a function that is critical to Tive’s next phase of growthStrong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging8+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technologyProven experience developing messaging and Go-To-Market strategies across multiple product types and industriesTrack record of supporting vertical specific GTM motionsConfident speaker, comfortable in front of large, senior groups both in person and in virtual environmentsExcellent collaboration and stakeholder management skillsBachelors degree in business or marketingLocation - Boston preferred, Remote available (East Coast)Strong writing and content creation abilities, showcasing a portfolio of work you have led or were involved in