Director of Product Innovation & Brand Growth

Edgewell Personal Care Italy S.R.L.; New York (NY); Hybrid; USD 144,000 - 216,000; Full time

Job summary

Billie, part of Edgewell, is seeking a Director of Product Marketing & Innovation in New York to lead the product innovation roadmap and portfolio strategy, guiding concept development through commercialization and ensuring differentiated, high-quality products that strengthen the Billie brand.

You will collaborate with Brand, Marketing, Sales, R&D and external partners, build a high-performing team, and drive go-to-market plans while balancing consumer insights, market dynamics, and financial

Qualifications

• 8+ years of experience in product innovation, product development, product marketing, or related discipline, preferably in beauty, personal care, or CPG.
• Proven leadership experience managing teams and leading complex, cross-functional portfolios from strategy through commercialization.
• Ability to develop and execute an innovation strategy, not just manage launches.
• Strong strategic and commercial acumen connecting insights, opportunities, strategy and business objectives.
• Deep expertise in physical product development, formulation, packaging, manufacturing, testing, and commercialization.
• Exceptional product taste and judgment for quality, aesthetics and consumer experience.
• Understanding of consumer trends, competitive landscapes, and innovations in beauty/personal care.
• Experience managing product economics, COgs, margins, and development trade-offs.
• Exceptional communication skills to influence senior leaders and align stakeholders.
• Experience leading high-performing teams in an entrepreneurial, fast-paced environment.
• Ownership mindset, curiosity, and ability to mobilize teams to bring ideas to life.

Responsibilities

• Own Billie’s product innovation roadmap and portfolio strategy, identifying opportunities for new products and renovations.
• Translate brand vision into a clear product innovation strategy with priorities and investment areas.
• Lead end-to-end product development from concept to commercialization with clear milestones.
• Develop compelling concepts and platforms that connect consumer needs to Billie’s brand.
• Coach and develop the Product Innovation team and build strong cross-functional relationships.
• Maintain relationships with external partners to enable Billie’s competitive differentiation and pipeline delivery.

Skills

Product strategy

Cross-functional leadership

Brand & marketing

Product development

Strategy execution

Consumer insights

Job description

Billie, part of Edgewell, is seeking a Director of Product Marketing & Innovation in New York to lead the product innovation roadmap and portfolio strategy, guiding concept development through commercialization and ensuring differentiated, high-quality products that strengthen the Billie brand.

You will collaborate with Brand, Marketing, Sales, R&D and external partners, build a high-performing team, and drive go-to-market plans while balancing consumer insights, market dynamics, and financial