Senior Public Relations Manager

Adobe; San Francisco (CA); On-site; USD 142,000 - 206,000; Full time

Job summary

Adobe is seeking an experienced communications professional to shape the story of Creative Cloud and the future of creativity. You will lead storytelling across Photoshop, Premiere, Illustrator and more, translating AI innovations into clear narratives for artists and designers.

The role collaborates with media, product and marketing teams worldwide to develop launches, build awareness of Adobe’s creative tech, and drive compelling storytelling across channels.

Qualifications

• 8–10+ years of communications experience across PR, social, analyst relations and/or customer communications; technology experience preferred.
• A strong track record of working with media and developing high-impact stories.
• Excellent writing, editing, presentation and storytelling skills.

Responsibilities

• Lead external communications for Creative Cloud apps across earned, owned and paid channels, developing narratives and product messaging for launches and events.
• Build relationships with technology, business, creative and trade media and with internal partners globally.
• Anticipate sensitive topics and communications risks, contribute to planning, and use measurement to understand impact of priority programs.

Skills

Media relations

Storytelling

Written communication

Editing

Public relations

Team collaboration

AI awareness

Education

Bachelor's degree in Communications/PR/Business or related field

Job description

The Opportunity Adobe is looking for an experienced communications professional to shape the story of Creative Cloud and the future of creativity! As part of Adobe’s Creativity & Productivity Communications team, this role leads storytelling across Creative Cloud, including Photoshop, Premiere and Illustrator, and helps communicate how Adobe Firefly is empowering creative professionals. The work brings together technology, creativity and culture. A key focus will be turning product innovation and complex ideas about AI into clear, relevant stories while elevating the perspectives of artists, designers, filmmakers and photographers. This role partners closely with media, product and marketing teams, Adobe leaders and global communications teams to develop narratives, lead major launches and build awareness for Adobe’s creative innovation.

What you’ll Do

Lead external communications for Creative Cloud apps across earned, owned and paid channels, developing narratives and product messaging for launches, events and broader thought leadership. Build relationships with technology, business, creative and trade media, along with emerging and non-traditional voices. Partner with Product Marketing, Product Management and communications teams around the world to create coordinated programs that extend the reach of Adobe’s stories. The role will also help anticipate sensitive topics and communications risks, contribute to annual and quarterly planning, and use measurement and insights to understand the impact of priority programs.

What you need to succeed

8–10+ years of communications experience across PR, social, analyst relations and/or customer communications; technology experience is preferred. A strong track record of working with media and developing high-impact stories. Excellent writing, editing, presentation and storytelling skills. Strong understanding of visual storytelling and modern communications platforms. Strategic judgment, curiosity and an ability to collaborate effectively across teams. Interest in creativity, technology and the evolving role of AI. Bachelor’s degree in Communications, Public Relations, Business/Marketing or a related field.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users.

If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across severalU.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $106,100 - $205,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $142,100 - $205,700

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].