Director of Product

CBC Real Estate; Raleigh (NC); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Vision and Dental Insurance

Life insurance

Voluntary benefits

401K match

Paid time off

9 paid holidays

Job summary

Capitol Broadcasting Company is seeking a Director of Product to drive growth across WRAL Media’s digital platforms, including WRAL.com, the WRAL News app, and connected TV apps. This is a growth and strategy role — owning the roadmap, prioritization, UX standards, and revenue opportunities across web, mobile, and TV properties.

You will lead cross-functional teams with Sales, Brand, News and Technology, define data & insights priorities, and establish Go-to-Market strategy as the product

Qualifications

• Seven or more years of digital product management experience with a roadmap ownership track record.
• Experience growing digital audience, engagement, or revenue across web, iOS/Android, and CTV/smart TV.
• Proficiency with product analytics platforms and design tools; strong cross-functional collaboration.
• Excellent written and verbal communication; ability to align stakeholders across teams.

Responsibilities

• Owns product growth across WRAL Media platforms and related properties.
• Sets the product roadmap, prioritization, UX standards, and growth goals.
• Translates opportunities into revenue-ready packages with cross-functional partners.
• Defines measurement criteria and reports growth against goals.
• Leads future Go-to-Market Strategy Lead selection as the org evolves.
• Serves as home for Data & Insights initiatives when established.

Skills

Digital product mgmt

Roadmap ownership

Cross-functional leadership

Analytics platforms GA4/Amplitude/Mix

A/B testing frameworks

CMS experience

Strategic thinking

Excellent communication

Education

Bachelor’s degree or equivalent

Tools

Jira

Productboard

Figma

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director of Product

Regular Full Time Raleigh, NC, US

2 days ago Requisition ID: 1999

Overview:

The Director of Product owns product growth across WRAL Media’s digital platforms, including WRAL.com, the WRAL News app, the WRAL Weather app, and our CTV / smart TV apps. This is a growth and strategy role — not newsroom content ownership. The Director sets the product roadmap, prioritization, user-experience standards, and growth goals across every platform, and partners closely with Sales, Brand, News, and Technology to translate product opportunities into revenue-ready packages. Over time, this role becomes the organizational home for Data & Insights and will define and select a future Go-to-Market Strategy Lead.

Key Responsibilities and Essential Functions:

• Owns product growth across all WRAL Media platforms, including WRAL and FOX 50 broadcast properties, WRAL.com, the WRAL News app, the WRAL Weather app, and CTV / smart TV apps.
• Sets the product roadmap, prioritization, user-experience standards, and growth goals across platforms.
• Translates product opportunities into revenue-ready packages in partnership with Sales, Brand, News, and Technology.
• Owns product-side strategy for personalization, engagement, app utility, distribution, and audience growth.
• Establishes measurement and success criteria for product initiatives and reports on growth against goals.
• Serves as the eventual organizational home for the Data & Insights function.
• Defines, scopes, and selects the future Go-to-Market Strategy Lead once the product organization is established.

Required Qualifications:

• Bachelor’s degree in a related field, or an equivalent combination of education and experience. Seven or more years of digital product management experience — ideally in media, news, streaming, or consumer applications — including experience owning a roadmap and leading cross-functional initiatives.
• Demonstrated record of growing digital audience, engagement, or revenue across web and mobile; experience with multiple platforms including web, iOS/Android, and CTV/smart TV.
• Proficiency with product analytics platforms (e.g., GA4, Amplitude, or Mixpanel), roadmap and design collaboration tools (e.g., Jira, Productboard, Figma), A/B testing frameworks, and modern web/app content management systems.
• Excellent written and verbal communication skills; able to align and influence stakeholders across Sales, Brand, News, Technology, and executive leadership.
• Strong strategic and analytical thinking; able to translate ambiguous opportunities into prioritized, measurable product plans.

Preferred Qualifications:

• Experience in local news, broadcast, or a comparable multi-platform media environment.
• Direct experience with CTV / FAST applications and connected-TV product growth.
• Experience building or managing a data and analytics function.
• Experience hiring, scoping, and building a product or go-to-market team.

Physical Demands:

• Frequent use of hands and fingers to operate office equipment, including computers, phones, and printers.
• Ability to occasionally lift files, office materials, or packages up to 15 pounds.
• Clear vision and hearing required for meetings, presentations, and reviewing financial documents.
• Ability to move about an office environment and attend meetings in various office locations.

Work Conditions:

• The role is typically performed in a professional office environment.
• Occasional travel may be necessary to meet with stakeholders or visit company-owned properties.
• Competitive salary based on experience.
• Benefits package including:
  • Comprehensive health insurance plan options
  • Vision and Dental Insurance
  • Company sponsored life insurance
  • Numerous voluntary benefit options - legal plans, pet insurance, discounted home and auto and more!
  • 401K with company match
  • Generous paid time off
  • 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information:

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.
• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impacton your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.