Director of Product

ForceBrands; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

ForceBrands is seeking a Director of Product to shape product strategy and roadmaps while guiding cross-functional teams to bring the right products to market. This hands-on leadership role requires moving between analysis and execution and mentoring a Product Associate.

You'll evaluate consumer trends, guide packaging and design, and coordinate with R&D, Marketing, and Operations to support successful launches in a fast-moving consumer environment. This position is in-office, four days per week.

Qualifications

• Analytical and strategic thinking with proven speed in a fast-paced setting.
• Experience in management consulting, investment banking, private equity, or similarly analytical roles; consumer/product experience is valuable.
• CPG or consumer products experience is a plus; experience with growing/emerging brands is helpful.
• Excellent people leadership, collaboration, and communication skills.
• Proactive and accountable, able to manage competing priorities.
• Comfort navigating disagreement professionally and building alignment across teams.
• Interest in applying AI tools to practical business problems.

Responsibilities

• Set product strategy and maintain the product roadmap.
• Research consumer needs, category trends, competitors, and ingredients to identify product opportunities.
• Build analyses and models to inform product and portfolio decisions.
• Guide packaging and design in partnership with internal teams and external partners.
• Coordinate product scale-up and launch readiness with R&D, Marketing, and Operations.
• Lead cross-functional check-ins, surface risks and gaps, and keep decisions and next steps moving.
• Manage and mentor a Product Associate.
• Explore practical ways to use AI tools to improve analysis, collaboration, and team workflows.

Skills

Analytical skills

Consulting/finance exp

CPG experience

People leadership

Proactive mindset

Conflict navigation

AI tools interest

Job description

Work model: In office four days per week

About the opportunity

We’re partnering with a growing consumer products company to find a Director of Product. This leader will shape product strategy and the roadmap, then work across teams to help bring the right products to market.

The role spans the strategic and commercialization stages of product development. You’ll evaluate consumer and industry trends, competitors, ingredients, and commercial opportunities; guide packaging and design; and coordinate with R&D, Marketing, and Operations to support successful launches. The R&D team leads technical product development, including formulation, taste, and texture.

This is a hands-on leadership role for someone who can move between analysis and execution, build strong working relationships, and take ownership in a fast-moving environment. You’ll also manage a Product Associate and help facilitate decisions across functions.

What you’ll do

• Set product strategy and maintain the product roadmap.
• Research consumer needs, category trends, competitors, and ingredients to identify product opportunities.
• Build analyses and models to inform product and portfolio decisions.
• Guide packaging and design in partnership with internal teams and external partners.
• Coordinate product scale-up and launch readiness with R&D, Marketing, and Operations.
• Lead cross-functional check-ins, surface risks and gaps, and keep decisions and next steps moving.
• Manage and mentor a Product Associate.
• Explore practical ways to use AI tools to improve analysis, collaboration, and team workflows.

What we’re looking for

• Strong analytical and strategic skills, with experience in a demanding, fast-paced environment.
• Experience in management consulting, investment banking, private equity, or a similarly analytical role; consumer or product-related work is especially relevant.
• CPG or consumer products experience is a plus. Experience at a growing or emerging brand is also valuable.
• Excellent people leadership, collaboration, and communication skills.
• A proactive, accountable approach and the judgment to manage competing priorities.
• Comfort navigating disagreement professionally and building alignment across teams.
• Interest in applying AI tools to practical business problems.