Director of PR & Community Engagement

Aspire Rural Health System; Michigan; On-site; USD 70,000 - 110,000; Full time

Job summary

Aspire Rural Health System is seeking a Director of Public Relations & Community Engagement to lead communications, stakeholder relations, and brand growth across the Marlette region.

The role requires a strategic leader with strong writing, presentation, and partnership-building skills, plus the ability to travel regionally and engage with communities in outreach and education initiatives.

Qualifications

• Bachelor's degree required; Master's preferred.
• Two years of relevant professional experience; healthcare/public relations preferred.
• Previous management or leadership experience preferred.
• Excellent verbal, written, interpersonal, and public speaking skills.
• Strong organizational, time management, analytical, and problem-solving abilities.
• Ability to develop strategic partnerships, collaborate across departments, and manage multiple initiatives.
• Professionalism, sound judgment, emotional intelligence, and cultural awareness.
• Proficiency in Microsoft Office Suite and related computer applications.
• Ability to work independently and collaboratively with leadership and community stakeholders.
• Willingness to travel regionally and attend occasional evening/weekend events.

Responsibilities

• The Director serves as a key public representative, building community relationships, strengthening public trust, and increasing brand awareness.
• Develops strategic partnerships and leads community outreach and educational initiatives.
• Supports business development through market research, competitive analysis, and demographic data evaluation.
• Collaborates with leadership, Marketing, the Foundation, and stakeholders to advance Aspire's mission and growth.

Skills

Leadership

Communication

Public speaking

Organization

Time management

Analytical thinking

Problem solving

Strategic partnerships

Cross-department collaboration

Travel willingness

Education

Bachelor's degree in Business Administration, Marketing, Public Relations, Communications, or related field

Master's degree preferred

Tools

Microsoft Office

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director of PR & Community Engagement

ASP MARKETING Full Time Management Marlette, MI, US

OPEN POSITION:

Position: Director of Public Relations & Community Engagement

Department: Public Relations & Community Engagement

Main Location: Marlette, MI

Hours: Full Time. Days. Full Benefits.

Aspire Rural Health System is hiring a Director of Public Relations & Community Engagement. We’re looking for a motivated, outgoing professional with strong communication, leadership, and relationship-building skills to join our dedicated team.

REQUIREMENTS:

• Bachelor's degree in Business Administration, Marketing, Public Relations, Communications, or a related field required. Master's degree preferred.
• Two years of relevant professional experience preferred, ideally in healthcare, public relations, community engagement, marketing, or business development.
• Previous management or leadership experience preferred.
• Excellent verbal, written, interpersonal, and public speaking skills.
• Strong organizational, time management, analytical, and problem-solving abilities.
• Ability to develop strategic partnerships, collaborate across departments, and manage multiple initiatives.
• Professionalism, sound judgment, emotional intelligence, and cultural awareness.
• Proficiency in Microsoft Office Suite and related computer applications.
• Ability to work independently and collaboratively with organizational leadership and community stakeholders.
• Willingness to travel throughout the region and attend occasional evening and weekend events.

RESPONSIBILITIES:

The Director of Public Relations & Community Engagement serves as a key public representative of Aspire Rural Health System, building community relationships, strengthening public trust, increasing brand awareness, and identifying opportunities for organizational growth. This position develops strategic partnerships, leads community outreach and educational initiatives, and supports business development through market research, competitive analysis, demographic data evaluation, and assessment of community healthcare needs. The Director collaborates with organizational leadership, Marketing, the Foundation, the Grant Writer, and community stakeholders to advance Aspire's mission, strategic priorities, community impact, and long‑term growth.

"Aspire Rural Health Systems are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Aspire Rural Health System provides reasonable accommodations to qualified applicants with disabilities. If you need an accommodation to complete the application or participate in the interview process, please contact Human Resources.”