Director of Performance Marketing & Analytics

Square Enix, Inc.; El Segundo (CA); Hybrid; USD 165,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

Medical FSA

Dependent Care FSA

Wellness programs

PTO 25 days + 13 holidays

401K with employer match

Game discounts

Referral bonus

Job summary

Square Enix, Inc. in El Segundo, CA seeks a Director of Performance Optimization to lead paid media, CRM, and digital analytics across Square Enix West. The role drives go-to-market campaigns and post-launch optimization to maximize profitability and brand impact.

You will mentor the CRM team, partner with market development and e-store groups, and shape media strategies by territory and channel. The ideal candidate combines deep marketing analytics with cross-functional leadership to deliver

Qualifications

• 6-10 years of performance marketing experience, preferably in gaming/entertainment.
• Experience in a comms/channel planning role within a media agency; offline media experience a plus.
• Strong analytical skills to interpret data and optimize campaigns.
• Familiarity with digital marketing tools and platforms like GA, AdWords, and social platforms.

Responsibilities

• Lead paid media, CRM, and digital analytics initiatives for SE West across campaigns.
• Oversee the development of paid media plans by region, channel, and audience.
• Lead product media strategies and budget breakdowns by territory and partners.
• Manage post-launch campaigns and reallocate budgets based on data insights.
• Oversee digital analytics to optimize Final Fantasy XIV and HD game segments.
• Mentor the CRM team to improve reach and effectiveness.
• Guide and develop the Performance Optimization team.

Skills

Performance marketing

Team management

Channel planning

Analytics

Google Analytics

AdWords

A/B testing

Digital attribution

Cross-functional collab

Media planning tools

Tools

Google Analytics

AdWords

Media planning tools

Job description

Square Enix, Inc. in El Segundo, CA seeks a Director of Performance Optimization to lead paid media, CRM, and digital analytics across Square Enix West. The role drives go-to-market campaigns and post-launch optimization to maximize profitability and brand impact.

You will mentor the CRM team, partner with market development and e-store groups, and shape media strategies by territory and channel. The ideal candidate combines deep marketing analytics with cross-functional leadership to deliver