Global Head of Game Consumer Insights

Square Enix America; El Segundo (CA); On-site; USD 165,000 - 195,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

Wellness programs

25 days PTO

401K with employer match

Game discounts

Refer a friend bonus

Job summary

Square Enix America is seeking a seasoned Director of Consumer & Market Insights to lead a team of researchers delivering end-to-end studies across publishing, development, and marketing. You will collaborate globally to align strategies and translate complex briefs into actionable research plans that inform game design and player experiences.

The role emphasizes player-centric insights, cross-functional leadership, and the ability to drive research-driven decisions across multiple regions

Qualifications

• 10+ years of experience in market research or consumer insights.
• 4+ years of management experience.
• Solid understanding of social research fundamentals.
• Mastery of multiple research frameworks and techniques for qualitative and quantitative methods.
• Excellent communication, collaboration, and leadership skills.
• Established relationships with vendors and the ability to select best-fit partners.
• Experience in video games, entertainment, branding, strategy consulting, or related fields is a plus.

Responsibilities

• Lead a team of managers and researchers delivering end-to-end research across publishing, development, and game activities.
• Collaborate with global stakeholders, including Japan, to strengthen alignment.
• Translate stakeholder briefs into actionable research plans and select appropriate methodologies.
• Manage relationships with internal and external vendors across NA and Europe.
• Design and execute consumer research and user testing across all phases of the publishing and development cycle.
• Synthesize insights from diverse sources and conduct deep data mining as needed.
• Champion player-centric decisions throughout the publishing and development cycle.

Skills

Market research

Leadership

Stakeholder management

Data storytelling

Vendor management

Cross-regional collaboration

Communication

Tools

Excel

PowerPoint

Word

Job description

Square Enix America is seeking a seasoned Director of Consumer & Market Insights to lead a team of researchers delivering end-to-end studies across publishing, development, and marketing. You will collaborate globally to align strategies and translate complex briefs into actionable research plans that inform game design and player experiences.

The role emphasizes player-centric insights, cross-functional leadership, and the ability to drive research-driven decisions across multiple regions