Director, Performance Optimization

Square Enix America; El Segundo (CA); On-site; USD 165,000 - 180,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

Medical FSA & Dependent Care FSA

Wellness programs

PTO 25 days + major holidays

401K employer match

Game discounts

Referral bonus

Job summary

Square Enix is seeking a Director of Performance Optimization to lead paid media, CRM, and digital analytics initiatives for SE West in El Segundo, CA. The role drives profitability and brand success across pre-, launch, and post-launch cycles.

The position requires strong cross-functional leadership, strategic and hands-on management of media plans, and expertise in digital analytics and attribution. A senior, multi-disciplinary leader is expected to mentor teams and collaborate with internal

Qualifications

• 6–10 years in performance marketing, preferably in gaming/entertainment
• 5+ years leading multi-person teams
• Experience in comms/channel planning within a media agency
• Strong analytical skills for data-driven optimization
• Familiar with Google Analytics, AdWords, social platforms
• Experience with A/B testing for website and e-store

Responsibilities

• Consult with Market Development, Digital Sales and e-store to define and analyze commercial opportunities
• Oversee paid media plan development for each release, media mix and audience
• Lead product media strategy and budget breakdown by territory and channels
• Manage post-launch campaigns and optimize/budget reallocation
• Oversee digital analytics for Final Fantasy XIV and HD game segments
• Lead and mentor the CRM team to improve reach and effectiveness
• Provide guidance and professional development to the Performance Optimization team

Skills

Performance marketing experience

Team leadership

Channel planning

Data analysis

Digital analytics

Cross-functional collaboration

Attribution / tracking

Job description

Square Enix is seeking a Director, Performance Optimization to join our team in El Segundo, CA. This person will lead paid media, CRM, and digital analytics initiatives across Square Enix West (SE West). As a critical role for SE West, their work is crucial in determing the profitability and brand success of a title launch across the full cycle (pre-, launch, and post-).

This role is heavily cross-functional and will partner with the Market Develoment, e-store, and Digital Sales teams. The Director will be tasked with leading the planning and development of all media aspects of SE West’s go-to-market campaigns and leading post-launch initiatives including identifying opportunities to optimize paid media, customer engagements, digital analytics, brand websites, and e-store activities.

In addition to deep expertise in performance marketing, the ideal candidate will be a strategic and tactical leader who can build a cohesive team across different disciplines within performance optimization.

Role, Responsibilities & KPI's

• Consult with Market Development team, Digital Sales and the e-store group to define, recommend, execute and analyze areas of commercial improvement.
• Oversee the development of the paid media plan for each release, ensuring the right media vehicle, region, phasing, mix, and audience and developing activation plans for ad-hoc opportunities.
• Lead the development of a product’s functional plan by offering key media strategies and budget breakdowns by territory, channels, and partners.
• Manage post-launch campaign and reporting by gathering & analyzing data from agencies and optimizing campaign & reallocating budget as needed.
• Manage the company’s digital analytics to optimize the effectiveness of the Final Fantasy XIV and HD games segments.
• Lead and mentor the CRM team to improve their reach and effectiveness.
• Provide guidance, feedback, and professional development opportunities to Performance Optimization team.

Qualifications and Skills

• 6-10 years of experience in performance marketing, preferably in the gaming or entertainment industry.
• 5+ years managing multi-person teams.
• Experience in a comms/channel planning role within a media agency, including all portions of the funnel. Offline media experience a plus.
• Strong analytical skills with the ability to gather, interpret, and apply data insights to optimize marketing campaigns.
• Familiarity with digital marketing tools and platforms such as Google Analytics, AdWords, and social media advertising platforms.
• Manage brand website and e-store optimization through consistent A/B testing.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and external agencies.
• Proficiency in media planning tools and platforms, along with a solid understanding of digital analytics and performance metrics.
• Strategic thinking and problem-solving abilities, coupled with a proactive approach to identifying and addressing media challenges.
• Detail-oriented mindset with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Understanding of and experience with digital attribution and user-tracking methods (e.g. pixels, fingerprinting, Google Analytics).

• 100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
• Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
• Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
• Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life’s unexpected moments.
• 401K auto enrollment and employer-match contribution.
• Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
• Refer our next new team member and receive a $1000 bonus.

Purpose & Values

Purpose: Creating New Worlds with Boundless Imagination to Enhance People’s Lives.

Values:

• Deliver Unforgettable Experiences
• Embrace Challenges
• Act Swiftly
• Stronger Together
• Continuously Evolve
• Cultivate Integrity

Annual Salary Range: $165,000 - $180,000