Director of Performance Marketing

Talener; New York (NY); Remoto; USD 145.000 - 172.000; Part-time

Vantaggi offerti da questo lavoro

Remote work

EST hours

3-month contract, potential extension

Descrizione del lavoro

Talener is helping a fast-growing ecommerce client fill a Director of Performance Marketing role. This remote position will oversee paid media strategy across Google, Meta, TikTok, and Reddit, leading a growth marketing manager and reporting to the Head of Marketing.

You will set 2-3 month strategic direction while staying hands-on in platform management, with a contract through February and ASAP start.

Competenze

• 3+ years at director level in performance marketing with people management.
• Experience managing $1M+/month in paid media budgets.
• Hands-on with Google Ads and Meta Ads; knowledge of Reddit is a plus.
• Ecommerce experience with direct-to-consumer or B2C products.

Mansioni

• Own paid media strategy and performance across Google, Meta, TikTok, and Reddit.
• Lead 2-3 month strategic direction while remaining hands-on in platforms.
• Build reporting across GA4, Google Ads, Meta Ads, and Power BI.
• Drive regular performance reviews and translate data into actions.
• Collaborate with ecommerce team on A/B testing and initiatives.
• Meet weekly with leadership on performance and priorities.

Conoscenze

Leadership

Budget management

Paid media strategy

Public platform expertise

Cross-functional collaboration

Strumenti

Google Ads

Meta Ads

GA4

Power BI

Descrizione del lavoro

Title

Director of Performance Marketing(eCommerce)

Client

Fast-growing, PE-backed ecommerce company that specializes in selling healthcare products

Location

Remote (EST Hours)

Engagement

3 month Contract with preference to extend through February

Start Date

ASAP

About the Role

Our client is lookingfor a Director of Performance Marketing to lead paid media strategy and execution across Google, Meta, and TikTok, with an upcoming expansion into Reddit. This is a player-coach role — you'll set2-3 monthstrategic direction while staying hands-on enough to step directly into platform management when needed. You'll manage a growth marketing manager and work cross-functionally with the ecommerce team, reporting directly to the Head of Marketing.

Responsibilities

• Own paid media strategy and performance across Google, Meta, and TikTok, with a mandate to stand up new channels (starting with Reddit)
• Drive daily, weekly, and monthly performance reviews — monitoring trends and translating them into next-step actions
• Build and maintain reporting that triangulates across GA4, Google Ads, Meta Ads, and Power BI — rather than relying on any single platform's numbers
• Bring full-funnel strategic thinking to the table — moving beyond tactical optimizations to bigger-picture channel and funnel strategy
• Partner with the ecommerce team on A/B testing and shared initiatives
• Meet weekly with leadership on performance, priorities, and next steps

Must-Have Skills

• 3+ years of experience at the Director level in performance marketing, including people management
• Proven experience managing $1M+/month in paid media budgets
• Deep, hands-on expertise in Google Ads and Meta Ads — able to speak fluently to platform mechanics, auction dynamics, and recent platform changes (e.g., bidding/budget updates, creative/algorithm shifts)
• Track record of standing up new advertising channels from scratch, with the ability to walk through that process in detail
• Ecommerce background required — directexperiencemarketing physical or digital products (not services-only)
• In-house/client-side background preferred — agency-only experience is not a fit
• Strategic mindset — comfortable setting full-funnel direction, not just executing tactical optimizations

Pluses

• Experience running incrementality testing (e.g., geo-tests) and working with MMM
• Familiarity with Reddit or CTV advertising
• Industry awards or recognition
• Experience working with cross-functional ecommerce teams

Compensation

• $105/hourW2
• 30-40 hours/week (flexible)

#LI-REMOTE