Director of Performance Marketing

MTM LLC; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Vision insurance

Job summary

MTM LLC in Dallas, TX seeks a Director of Performance Marketing to own and optimize all paid media, lead generation, and channel performance. This is a hands-on, leadership role that requires building, executing, measuring, and iterating programs across search, social, display, OTT, and direct mail to drive revenue.

You will collaborate with the Fractional CMO on annual planning, manage internal teams and external agencies, establish attribution and dashboards, and contribute toward growing from

Qualifications

• 5+ years leading performance marketing programs.
• Experience managing $3M+ annual paid media spend.
• Strong analytical skills and dashboard ownership.
• Team leadership and agency management.

Responsibilities

• Own paid media channels and drive COM efficiency to 15% or less.
• Manage full funnel lead gen from capture to appointment, collaborating with Sales.
• Deliver weekly and monthly marketing performance dashboards.
• Lead internal team and external agencies; evaluate capabilities.
• Plan annual marketing budget with the Fractional CMO.

Skills

Performance marketing leadership

Advertising platform expertise

Analytics & reporting

Team management

CRM integration

Tools

Google Ads

Meta Ads

Salesforce

Job description

Job description:

The Director of Performance Marketing is a high-impact leadership role responsible for owning and optimizing all performance marketing channels. This individual will take day-to-day ownership of paid media, lead generation, and channel performance - freeing our Fractional CMO to focus on broader brand strategy and executive priorities. This is not a strategy-only role. We need someone who can build, execute, measure, and iterate. The right candidate combines deep home improvement industry knowledge with hands-on performance marketing expertise and the leadership presence to drive a team.

Key Responsibilities

Channel Ownership & Performance

• Own all performance marketing channels including paid search, paid social, display, OTT/streaming, direct mail, and third-party lead generation
• Drive cost-of-marketing (COM) efficiency across all channels, with a target of reducing blended COM to 15% or below
• Establish channel-level attribution, reporting, and optimization cadence
• Identify underperforming channels and restructure or eliminate spend accordingly

Lead Generation & Revenue Impact

• Own the full funnel from lead generation through appointment set, with close collaboration with Sales on conversion metrics
• Partner with Sales leadership to align lead quality, appointment volume, and revenue outcomes
• Build and manage lead scoring, routing, and follow-up processes in partnership with CRM and operations teams

Analytics & Reporting

• Establish real-time visibility into marketing performance across all channels (Salesforce + Acumatica environment)
• Deliver weekly and monthly performance dashboards to the CMO and President
• Build and maintain a channel-level P&L view tied to installed revenue

Team & Agency Management

• Manage internal marketing team members and external agency/vendor relationships
• Set clear performance expectations, conduct regular reviews, and develop team capabilities
• Evaluate agency performance and make recommendations on in-house vs. outsourced capabilities

Strategic Planning

• Partner with the Fractional CMO on annual marketing planning, budget allocation, and brand positioning
• Contribute to the company's path from $66M to $87M+ in revenue through scalable marketing programs
• Stay current on home improvement industry trends, competitor activity, and emerging channels

Requirements

• 5+ years of performance marketing experience, with at least 2 years in the home improvement, home services, or adjacent industry (windows, roofing, HVAC, solar, remodeling, etc.)
• Proven track record of managing $3M+ in annual paid media spend with measurable ROI outcomes
• Deep expertise in Google Ads, Meta Ads, and multi-channel attribution
• Experience with CRM systems (Salesforce preferred) and connecting marketing data to sales outcomes
• Strong analytical skills - comfortable building and owning performance dashboards
• Demonstrated ability to manage and develop a marketing team

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person