Director of Paid Social: Scale Meta & Beyond

Realdefense-LL; Los Angeles (CA); On-site; USD 180,000 - 250,000; Full time

Job summary

RealDefense LLC in Los Angeles is seeking a Director of Paid Social to own and scale our paid social program, with primary focus on Meta and broader responsibility across TikTok, Snap, Pinterest, Reddit, etc. You will be hands-on in Ads Manager, directing creative partners and building forecasting models for leadership reviews.

This role demands 10+ years in paid social, managing multi-million budgets, and a proven ability to create testing frameworks, partner with internal creatives or

Qualifications

• 10+ years of hands-on paid social buying/management with Meta expertise.
• Experience managing annual paid social budgets of $5M+.
• Experience briefing production to internal or external creatives.
• Strong track record of scaling campaigns with ROAS/CPA improvements.
• Deep knowledge of Meta Ads Manager, iOS/privacy updates, and post-iOS14.5 measurement.
• Familiarity with secondary platforms (TikTok, Snap, Pinterest, Reddit).
• Excellent communication and executive presentation skills.

Responsibilities

• Own paid social strategy and execution with primary emphasis on Meta Ads Manager.
• Build budgets, pacing, and monthly/quarterly spend plans across campaigns and channels.
• Drive full-funnel strategy: audience targeting, bidding, structure, and budget allocation.
• Monitor performance daily and diagnose CPMs, CPCs, and conversions.
• Stay current on Meta platform changes and adjust strategy proactively.
• Own the creative pipeline with internal or external teams and ensure timely production.
• Create and maintain creative briefs translating data into clear direction.
• Manage creative production cadence and asset volume (static, video, UGC).
• Run structured testing programs and translate results into scale decisions.
• Evaluate creative performance and provide actionable feedback.
• Manage agency relationships, scope, and cadence with cross-functional partners.
• Ensure all creative meets platform policy, usage rights, and brand guidelines.
• Present results and recommendations to senior leadership.
• Collaborate with analytics/BI on attribution and reporting infrastructure.
• Mentor or manage junior media buyers/coordinators, when applicable.

Skills

Meta Ads Manager

Paid social strategy

Budget management

Forecasting

Creative briefing

Agency management

Analytics dashboards

Tools

Domo

Databricks

Triple Whale

Northbeam

Job description

RealDefense LLC in Los Angeles is seeking a Director of Paid Social to own and scale our paid social program, with primary focus on Meta and broader responsibility across TikTok, Snap, Pinterest, Reddit, etc. You will be hands-on in Ads Manager, directing creative partners and building forecasting models for leadership reviews.

This role demands 10+ years in paid social, managing multi-million budgets, and a proven ability to create testing frameworks, partner with internal creatives or