Director of Product Marketing

Zocdoc; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health benefits

Vacation & parental leave

Lunch and snacks

Cell phone reimbursement

Headspace & Peloton

401(k) match

Job summary

Zocdoc is seeking a Director of Patient Product Marketing to be the strategic voice for patients within the Product Marketing organization. You will own positioning and go-to-market strategy across the patient-facing portfolio and partner with design, product, and GMs to define segments and patient value.

You will lead a team of PMMs, driving audience-focused messaging and scalable GTM execution. You will guide product discovery with market context, balance big-picture strategy with coaching,

Qualifications

• 12–15+ years of marketing experience, incl 8+ years in product marketing and leading teams.
• Experience shaping company-level narrative and GTM across multiple products.
• Excellent communication with senior leaders and cross-functional peers.
• Experience in consumer products or marketplaces and building trust with users.

Responsibilities

• Define and own the patient-facing GTM strategy and positioning for the product portfolio.
• Lead and scale a PMM team, setting audience strategy, messaging, and execution standards.
• Inform product discovery with market insights to ensure strong product–market fit.
• Partner with design, product, and GMs to align roadmaps with patient needs.
• Champion AI-native GTM workflows and modern tool stacks to scale impact.

Skills

Strategic leadership

Go-to-market strategy

Product marketing leadership

Audience segmentation

Messaging & positioning

Team building & coaching

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Job description

• As the Director of Patient Product Marketing, you’ll be the strategic voice of the patient inside Zocdoc’s Product Marketing organization
• Reporting to our VP, Product Marketing, you’ll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc
• In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth
• By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy
• You will lead our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work
• Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for
• Leading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution
• Informing the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and strong product-market fit
• Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact

Benefits

• 100% paid employee health benefit options
• Vacation and parental leave packages
• Lunch and snacks on us (in-office)
• Cell phone reimbursement
• Corporate wellness programs with Headspace and Peloton
• Employer funded 401(k) match

Are comfortable being the accountable owner of a narrative that spans multiple products and teams

Love turning complex user behaviors into clear, compelling positioning and GTM strategy

Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you

Are energized by building and coaching a team of product marketers

Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience

Have an interest in transforming the healthcare experience for millions of patients

Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations

Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information

Have a track record of shaping company-level narrative and positioning, not just individual product launches

Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent

Have applied external market and industry insight to sharpen positioning and drive performance

Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business

Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers