Director of Omnichannel Strategy & AI-Driven Growth

AstraZeneca plc

Gaithersburg (MD)

Hybrid

USD 180,000 - 240,000

Full time

1 hour ago

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Job summary

AstraZeneca plc is seeking a senior channel strategy leader to shape US-market omnichannel engagement across paid, owned, and earned media. You will align cross-functional partners—from brand to analytics—to drive data-driven decisions and scalable, AI-enabled discovery strategies that improve engagement with healthcare professionals and consumers.

You will build governance frameworks, define KPIs with analytics teams, and guide investment decisions to elevate channel maturity across the US

Qualifications

Bachelor's degree required.
10+ years of experience in channel strategy or omnichannel marketing.
Experience leading cross-functional strategic programs in complex organizations.
Deep understanding of how channels work together across the customer journey.
Strong track record in measurement, KPI development, and data-driven optimization.
Excellent stakeholder management and ability to influence senior leaders.

Responsibilities

Lead integrated channel strategy across the US market.
Align channel strategy with portfolio and brand priorities.
Provide strategic guidance on digital presence and AI-enabled discovery.
Develop governance frameworks to improve decision-making.
Define KPIs and measurement frameworks with analytics teams.
Identify opportunities in media models, digital experiences, and content distribution.
Coach teams and raise channel strategy maturity across the organization.