Director, Channel Strategy - US

AstraZeneca plc; Gaithersburg (MD); Híbrido; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

AstraZeneca plc is seeking a senior channel strategy leader to shape US-market omnichannel engagement across paid, owned, and earned media. You will align cross-functional partners—from brand to analytics—to drive data-driven decisions and scalable, AI-enabled discovery strategies that improve engagement with healthcare professionals and consumers.

You will build governance frameworks, define KPIs with analytics teams, and guide investment decisions to elevate channel maturity across the US

Formación

• Bachelor's degree required.
• 10+ years of experience in channel strategy or omnichannel marketing.
• Experience leading cross-functional strategic programs in complex organizations.
• Deep understanding of how channels work together across the customer journey.
• Strong track record in measurement, KPI development, and data-driven optimization.
• Excellent stakeholder management and ability to influence senior leaders.

Responsabilidades

• Lead integrated channel strategy across the US market.
• Align channel strategy with portfolio and brand priorities.
• Provide strategic guidance on digital presence and AI-enabled discovery.
• Develop governance frameworks to improve decision-making.
• Define KPIs and measurement frameworks with analytics teams.
• Identify opportunities in media models, digital experiences, and content distribution.
• Coach teams and raise channel strategy maturity across the organization.

Conocimientos

Channel strategy

Omnichannel strategy

Paid media

Web strategy

CRM

Digital engagement

Stakeholder mgmt

Cross-functional leadership

Data-driven decisions

Educación

Bachelor's degree

Herramientas

Analytics tools

Dashboards

Web analytics

Descripción del empleo

Are you ready to define how US customers discover, evaluate, and trust our medicines across an AI-influenced, always-on landscape? Can you turn complex business priorities into connected channel strategies that deliver measurable impact for patients and the business?

In this role, you will look across the full channel ecosystem and shape how channels and emerging AI-enabled discovery environments work together. You will set direction and standards that help teams move from isolated channel choices to orchestrated, customer-journey-driven decisions that improve engagement with healthcare professionals and consumers.

Partnering across commercial, brand, customer experience, analytics, and functional teams, you will build scalable frameworks, guide investment decisions, and raise channel maturity across the US market. Your work will enable faster, smarter execution—grounded in data, enabled by technology, and focused on getting life-changing medicines to people who need them.

Accountabilities

• Lead integrated channel strategy in partnership with the US market, creating frameworks and recommendations that connect paid, owned, earned, and emerging digital channels in support of business objectives.
• Cross-Functional Alignment: Partner with US business stakeholders, brand teams, media, web, content, and medical partners to align channel strategy with portfolio and brand priorities.
• Digital Presence Evolution: Provide strategic guidance on how our digital presence should evolve with changing customer behavior, AI-powered discovery, search trends, and the increasing importance of trusted, well-structured, authoritative content.
• Frameworks and Governance: Develop strategy frameworks and governance principles to improve consistency, quality, and scalability of decision-making across brands with varying digital maturity.
• Measurement and KPIs: Define measurement frameworks and KPIs with analytics teams to assess the impact of integrated channel strategy and enable data-driven optimization.
• Innovation and Experimentation: Identify opportunities across media models, digital experiences, content distribution, personalization, and AI-enabled engagement capabilities.
• Capability Building: Drive knowledge sharing and coach teams by promoting best practices and raising channel strategy maturity across the US organization.

Essential Skills/Experience

• Bachelor's Degree
• 10 years of experience required
• Significant experience in channel strategy, omnichannel strategy, paid media, web, CRM, digital customer engagement, or related disciplines.
• Proven success leading cross-functional strategic programs in a complex, matrixed organization.
• Strong understanding of how channels work together across the customer journey, including experience spanning media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement.
• Demonstrated experience translating complex business and customer needs into clear, integrated strategic recommendations.
• Strong background in measurement and performance evaluation, including KPI development, optimization approaches, and use of data to guide decisions.
• Excellent stakeholder management, communication, and facilitation skills, with the ability to influence senior leaders and align diverse partners.
• Experience working effectively across teams with different levels of digital sophistication, organizational maturity, and business priorities.

Desirable Skills/Experience

• Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals.
• Understanding of US healthcare marketing, including channel considerations for HCP and patient engagement within a compliant and highly regulated environment.
• Understanding of AI-enabled discovery, evolving search behaviors, and how authoritative content and digital signals influence visibility and trust.
• Familiarity with integrated planning across paid, owned, and earned channels.
• Experience working with agencies, analytics partners, and cross-functional commercial teams in large multinational or enterprise environments.
• Knowledge of tools and approaches used in digital analytics, media measurement, web performance, dashboarding, and strategic planning.
• Experience building frameworks, playbooks, or governance models that support enterprise or market adoption.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Why AstraZeneca

Join a company where science meets technology to accelerate access to life-changing medicines. Here, you will harness data, AI, and modern channels to improve how clinicians and patients discover trusted information, while collaborating with experts across brands, analytics, medical, legal, and digital to scale what works quickly. Leaders actively invest in digital capabilities, and we value kindness alongside ambition—giving you the support to experiment, learn fast, and turn bold strategies into tangible market impact at national scale.

Date Posted

09-Nov-2026

Closing Date

25-Nov-2026

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.