Director of NIL Creative & Strategy - Creative Services

Florida Gators; Gainesville (FL); Hybrid; USD 90,000 - 140,000; Full time

Job summary

The University Athletic Association is seeking a Director to lead NIL creative strategy and to drive athlete branding initiatives on campus in Gainesville. You will act as a strategic partner across the athletic department while contributing as a creative lead on innovative projects.

The role requires expertise in NIL, sponsorship strategy, and the creator economy, plus a track record of mentoring athletes and staff and delivering high-impact presentations.

Qualifications

• Bachelor's degree in Creative Media, Communications, Marketing, Sports Management, Journalism, or appropriate area of specialization
• Four years of progressive experience in collegiate athletics, professional sports, agencies, media, marketing, or entertainment
• One year of supervisory experience
• Valid driver’s license
• Proficiency in Adobe Creative Suite, Microsoft 365, Canva, Instagram Edits, presentation software, and emerging creative technologies

Responsibilities

• Lead Florida Athletics’ agency initiatives by developing innovative NIL strategies
• Serve as a strategic partner across the athletic department and contribute creatively
• Mentor athletes and staff, develop new business opportunities, deliver high-level presentations, leverage creativity for measurable value

Skills

Supervisory experience

Driver's license

Education

Bachelor's Degree in Creative Media, Communications, Marketing, Sports Management, Journalism

Tools

Adobe Creative Suite

Microsoft 365

Canva

Instagram Edits

Presentation software

Emerging creative technologies

Job description

Director of NIL Creative & Strategy - Creative Services

Job Category: Creative Ser (Video, Social, Graphics, Photo)

Requisition Number: FULLT002409

• Posted : July 24, 2026
• Full-Time
• On-site

Locations

Showing 1 location

Gainesville
121 Gale Lemerand Drive
Gainesville, FL 32611, USA

The University Athletic Association at the University of Florida is searching for a Director to provide leadership for Florida Athletics’ agency initiatives by developing innovative strategies that increase athlete NIL value, generate revenue opportunities, strengthen recruiting efforts, and position Florida Athletics as a national leader in athlete branding. Serves as a strategic partner across the athletic department while remaining an active creative contributor. Mentors athletes and staff, develops new business opportunities, leads high-level presentations, and identifies innovative ways to leverage creativity to create measurable value.

This position requires the incumbent to have demonstrated expertise in NIL, athlete branding, sponsorship strategy, and the creator economy; demonstrated commitment to continuous learning and professional growth; strong administrative, interpersonal, communication, presentation, and customer service skills; be organized, detail-oriented, and self-motivated; be able to identify opportunities and develop innovation solutions; work independently and as part of a collaborative team; multitask effectively; engage effectively with others of diverse cultures or backgrounds; and work a non-standard work week which will include evenings, weekends, holidays, and overnight travel.

This posting will remain open until a qualified candidate is chosen.

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:

Required Qualifications:

• Bachelor's Degree in Creative Media, Communications, Marketing, Sports Management, Journalism, or appropriate area of specialization
• Four years of progressive experience in collegiate athletics, professional sports, agencies, media, marketing, or entertainment
• One year of supervisory experience
• Valid driver’s license
• Proficiency in Adobe Creative Suite, Microsoft 365, Canva, Instagram Edits, presentation software, and emerging creative technologies

Preferred Qualifications:

• Experience mentoring athletes, students, or creative professionals

Please upload a copy of your portfolio/sample work in the Documents section of this online application.

BENEFITS:

Comprehensive benefits package including but not limited to health, dental, life, LTD, AD&D, pension plan (upon eligibility), tuition assistance, athletic event tickets, employee events and recognition programs as well as possible relocation assistance. Competitive compensation package commensurate with candidate’s previous experience and qualifications. You can view our full benefits guide on the official job posting byclicking here.

ADDITIONAL INFORMATION:

Interviews may be conducted prior to the closing date, but no offer of employment will be extended until after the position closes. Once an official offer is extended and accepted, the candidate will be required to complete the federal Employment Eligibility Verification Form I-9 and will be contingent on satisfactory background screening results. The candidate will also be required to present acceptable and original documents to prove identity and authorization to work in the United States without the need for employment-based visa sponsorship now or in the future. The University Athletic Association, Inc. is an at-will employer, a separate company from the University of Florida and not a state employer.

WE ARE PROUD TO BE A DRUG FREE TOBACCO FREE WORKPLACE.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.