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Whitevale Golf Club in Pickering, Ontario, seeks a General Manager/COO to lead all club operations and deliver a premier member experience. The role requires visible, engaged leadership, strategic planning, and strong governance interaction with the Board.
The GM/COO will drive hospitality excellence, manage a senior team, and steward capital projects while ensuring financial sustainability and staff development in a seasonal operating model.
Whitevale Golf Club (“the Club”), located in Pickering, Ontario, is a member-owned private equity club and a proud history dating to 1958. One of the few equity membership clubs in Ontario, Whitevale is a highly golf-centric club distinguished by its competitive membership, active playing culture, and high volume of annual rounds.
At the heart of the Club is its 18-hole golf course, extensively renovated by renowned Canadian golf course architect Thomas McBroom. The Club also features a comprehensive McBroom-designed practice facility that includes a 350-yard driving range, dedicated short-game and bunker areas, and multiple putting greens. Together, these facilities support regular member play, competitive events, player development, and an engaging golf experience for golfers of varying skill levels.
This is a visible leadership role within a tight-knit and highly engaged golf member community. The opportunity is attractive for a leader who values a hands‑on, member‑facing environment, while the challenge lies in consistently delivering excellence within a seasonal operating model and supporting the Club’s continued excellence, thoughtful renewal, and long‑term stewardship.
The General Manager/Chief Operating Officer (“GM/COO”) is responsible for the overall leadership, management, and execution of Whitevale Golf Club’s strategic and operational priorities. Reporting to the Board of Directors, the GM/COO oversees all aspects of Club operations and ensures delivery of a consistent, high-quality member experience.
This role requires a highly visible, engaged, and approachable leader who builds trust through regular interaction with members, staff, and the Board. Financial management and oversight to implement strategic initiatives set by the board are essential. The Club places particular emphasis on hospitality and service excellence, interpersonal leadership, emotional intelligence, and the ability to lead through change. The GM/COO must communicate transparently, manage competing expectations, and navigate complex situations with consistency, empathy, and professionalism.
The GM/COO leads the senior team, establishes clear performance expectations, and strengthens coordination and accountability across all areas of the Club. In partnership with the Board, the GM/COO will clarify and advance Whitevale’s strategic direction, align service expectations with available resources, oversee thoughtful facility and capital renewal, and support operational excellence and long‑term financial sustainability.
To be successful in this role, the GM / COO must demonstrate the following competencies, identified through extensive job analysis. These core capabilities are essential for success and will serve as key benchmarks for performance evaluation, ensuring clear expectations and ongoing support.
Leadership & VisibilityThe General Manager/COO is responsible for leading the team to achieve Whitevale Golf Club’s strategic objectives while advancing its culture of excellence, service, and community. Success in this role requires a strong alignment with the Club’s operating environment, membership expectations, and leadership expectations. To ensure alignment with this distinctive environment, the following qualifications and competencies have been identified through extensive job analysis:
Models Hospitality & Service Excellence: Creating a welcoming and exceptional experience for members and guests. Setting high standards for service and ensuring staff are well‑trained and empowered to deliver.
Financial Acumen: Understanding financial statements, budgeting, cost control, and financial analysis specific to the private club industry.
Interpersonal Leadership: Building strong relationships with members, staff, and board members. Demonstrating empathy, active listening, and effective communication skills to foster collaboration and address concerns.
Club Governance: Understanding the legal and ethical frameworks that guide private club operations, including member rights and responsibilities, board structures, and regulatory compliance.
Displays Emotional Intelligence: Being aware of and managing one's own emotions, while understanding the emotions of others. This allows for navigating complex situations and building trust.
Leads Change and Supports Innovation: Championing new initiatives that improve the Club's operations and member experience. Effectively communicating and managing change processes to gain buy‑in from members and staff.
Strategic Management: Developing long‑range plans that consider the Club's vision, mission, strategy, and competitive landscape. Setting goals, allocating resources, and measuring progress.
Values & Promotes Belonging: Fostering a welcoming and inclusive environment that respects and celebrates the diversity of the membership.
Human Resources and Legal: Understanding employment laws and regulations to ensure fair and compliant HR practices, including recruitment, compensation, and performance management.
Crisis Management and Risk Mitigation: Establishing clear plans to manage potential crises—such as financial strain, safety issues, or reputational risks—and applying effective negotiation skills to resolve conflicts with stakeholders.
Golf Course Operations: Understanding the intricacies of golf course operations, including course maintenance, tournament management, and member golf programs.
Facility Maintenance: Overseeing the upkeep and repair of the clubhouse and other Club facilities to ensure a safe and attractive environment.
Qualifications:
The Club will offer a highly competitive, year-round compensation package commensurate with qualifications and experience. The package will include a competitive base salary, performance-based incentive, comprehensive benefits, and appropriate professional allowances.