Director of Media, Analytics & Audience Strategy

Avocados From Mexico; Irving, Northern (TX, KY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Avocados From Mexico seeks an Associate Director of Media and Analytics to lead senior‑level media and analytics strategy, driving growth and demand for Mexican avocados. You will unify cross‑channel insights, enhance attribution, and establish governance standards to reduce risk and improve ROI.

The role reports to Marketing, manages two direct reports, and collaborates with Brand, Digital, Shopper, and Foodservice teams to accelerate integrated campaigns and measurable outcomes.

Qualifications

• Ten or more years of media planning, buying and analytics in marketing‑driven organizations.
• Strong knowledge of omnichannel media and data‑driven marketing.
• Experience leading teams and developing talent.

Responsibilities

• Lead long‑term media and data strategy aligned with brand, shopper, and business objectives.
• Serve as senior strategic advisor on media, analytics, and audience planning.
• Identify growth opportunities and innovative platforms to strengthen competitive advantage.
• Ensure media, data, and audience strategies are integrated into campaigns and GTM plans.
• Oversee agency partners through planning, activation, trafficking, and measurement processes.
• Lead cross‑functional post‑mortems to capture learnings and codify best practices.

Skills

Media strategy

Analytics leadership

Audience targeting

Budget management

Cross-functional collaboration

Team leadership

Education

Bachelor’s degree

Advanced degree preferred

Tools

Nielsen

MRI

Job description

Avocados From Mexico seeks an Associate Director of Media and Analytics to lead senior‑level media and analytics strategy, driving growth and demand for Mexican avocados. You will unify cross‑channel insights, enhance attribution, and establish governance standards to reduce risk and improve ROI.

The role reports to Marketing, manages two direct reports, and collaborates with Brand, Digital, Shopper, and Foodservice teams to accelerate integrated campaigns and measurable outcomes.