Director of Mass Market AI & Compute Solutions

Renesas; Austin (TX); On-site; USD 180,000 - 280,000; Full time

Job summary

Renesas Electronics seeks a Director of Mass Market to lead strategic expansion into mass market segments within the HPAC product line. You will own the transformation of product line operations, infrastructure, and go-to-market strategies to serve mass market customers.

You will define the mass market product strategy, build and lead a high-performing team of product managers and marketing specialists, and drive operational transformation to unlock mass market opportunities at scale.

Qualifications

• 15+ years in power semiconductors or related semiconductor markets with direct experience supporting mass market customers.
• Proven success scaling operations from enterprise/OEM focused models to high-volume mass market distribution.
• Demonstrated experience enabling and managing distribution channels in semiconductor or similar B2B industries.
• Track record of driving operational transformation (process redesign, infrastructure build, organizational scaling).
• Experience building or evolving digital/web capabilities to support customer self-service at scale.

Responsibilities

• Develop strategic mass market plan aligning with HPAC goals and roadmap.
• Lead cross-functional teams to scale design, manufacturing, and support operations for mass market.
• Define mass market go-to-market strategies and channel enablement programs.
• Drive website and digital tools to support self-service and direct sales for mass market.
• Establish metrics, governance, and hiring criteria to build a high-performing team.

Skills

Strategic mindset

Cross-functional leadership

Operational excellence

Customer-centric

Executive communication

Education

BS in Electrical Engineering

MS or MBA a plus

Job description

Renesas Electronics seeks a Director of Mass Market to lead strategic expansion into mass market segments within the HPAC product line. You will own the transformation of product line operations, infrastructure, and go-to-market strategies to serve mass market customers.

You will define the mass market product strategy, build and lead a high-performing team of product managers and marketing specialists, and drive operational transformation to unlock mass market opportunities at scale.