Director of Marketing - Practice Growth

EPIC4 Specialty Partners LLC; Scottsbluff (NE); On-site; USD 65,000 - 90,000; Full time

Job summary

EPIC4 Specialty Partners in Nebraska is seeking a growth-focused marketing professional to support orthodontic and pediatric dental practices within our network. About 80% of the role is dedicated to growing practices and 20% to marketing the EPIC4 brand.

You will collaborate with doctors, practice leaders, and Operations to design and execute campaigns that increase new patient opportunities, consultations, starts, referrals, and production.

Qualifications

• 5+ years in marketing, with direct orthodontic/dental practice experience.
• Proven ability to design and execute growth-driven marketing strategies.
• Experience supporting multiple locations or practices is preferred.
• Strong grasp of digital marketing, lead generation, SEO, paid ads, social media, and reputation management.
• Data-driven with KPI, conversion and ROI focus; excellent communication and project management.
• Hands-on, able to move between strategy and execution; manage external agencies.

Responsibilities

• Develop and execute strategies to grow individual orthodontic and pediatric practices.
• Manage digital channels including Google Ads, SEO, social media, and online reputation.
• Track marketing performance and optimize ROI; monitor opportunities for budget investment.
• Collaborate with doctors, practice leaders, and Operations to meet growth goals.
• Share successful tactics across EPIC4 network and manage vendor relationships.

Skills

Growth marketing

Lead generation

Digital marketing

Analytics

Communication

Cross-location coordination

PPC / paid ads

Content strategy

Tools

Google Ads

SEO tools

CRM systems

Job description

About EPIC4

EPIC4 Specialty Partners is redefining the DSO model for orthodontic and pediatric dental specialists. Built by doctors, for doctors, we provide strategic, operational, financial, and marketing support that helps practices grow while preserving clinical autonomy and the culture that makes each practice unique.

Company Description

EPIC4 Specialty Partners is redefining the DSO model for orthodontic and pediatric dental specialists. Built by doctors, for doctors, we provide strategic, operational, financial, and marketing support that helps practices grow while preserving clinical autonomy and the culture that makes each practice unique.

Job Description

About the Role

This is a growth-focused marketing position, with approximately 80% of your time dedicated to helping EPIC4 practices grow and 20% focused on marketing the EPIC4 brand.

You will work closely with doctors, practice leaders, and our Operations team to develop and execute marketing strategies that increase new patient opportunities, consultations, starts, referrals, and overall practice production.

We are looking for someone who can think strategically but also enjoys getting into the details and making things happen. This is a hands‑on role where you will have the opportunity to make a measurable impact across a growing network of orthodontic and pediatric practices.

Practice Growth

• Develop and execute marketing strategies designed to grow individual orthodontic and pediatric practices.
• Partner directly with doctors and practice leaders to understand their goals, challenges, and local markets.
• Develop strategies to increase new patient leads, consultations, starts, referrals, and practice production.
• Manage and optimize digital marketing efforts including Google Ads, SEO, social media, websites, online reputation, and other lead‑generation channels.
• Track marketing performance and use data to determine what is working and where opportunities exist.
• Monitor marketing ROI and make recommendations on where marketing dollars should be invested.
• Help practices improve lead follow‑up and conversion from inquiry to scheduled consultation and start.
• Develop local community and referral marketing strategies.
• Identify opportunities for events, community partnerships, school outreach, physician/dentist relationships, and other local growth initiatives.
• Share successful marketing strategies and best practices across the EPIC4 network.
• Manage outside marketing agencies, vendors, and partners as needed.
• Develop scalable marketing tools, resources, and processes that can be used across multiple practices.

EPIC4 Marketing

• Build and strengthen the EPIC4 brand and market presence.
• Manage the content on EPIC4's website, social media, and other corporate marketing channels.
• Create content that communicates who EPIC4 is and what makes our model different.
• Support marketing efforts related to partnerships and acquisitions.
• Develop materials and content that help communicate the EPIC4 story to prospective doctor partners.
• Highlight the doctors, practices, culture, and successes that make EPIC4 unique.
• Support company events, announcements, and other corporate communications.

Qualifications

What We’re Looking For

• 5+ years of marketing experience, including direct experience in orthodontic or dental practice marketing.
• Demonstrated experience developing and executing marketing strategies that drive measurable practice growth.
• Experience supporting marketing across multiple locations or practices strongly preferred.
• Strong understanding of the orthodontic/dental patient journey, including new patient acquisition, consultation conversion, starts, referral relationships, and local practice marketing.
• Strong understanding of digital marketing, lead generation, SEO, paid advertising, social media, and reputation management.
• Comfortable using marketing data, KPIs, conversion metrics, and ROI to guide strategy and investment.
• Strong communication and relationship-building skills, with experience partnering directly with doctors and practice leaders.
• Excellent organizational and project management skills with the ability to manage multiple practices, projects, and priorities simultaneously.
• Hands‑on, roll‑up‑your‑sleeves approach with the ability to move between strategy and execution.
• Experience managing outside agencies, vendors, and marketing partners.

What Success Looks Like

The goal isn’t simply to produce marketing activity. The goal is to grow our practices.

You’ll be successful when our practices are generating more qualified new patient opportunities, converting more leads into consultations and starts, and seeing measurable results from their marketing investments.

You’ll also help EPIC4 build a strong brand that attracts great doctors, supports our growing network, and tells the story of who we are.

If you’re a marketer who loves growth, data, strategy, and getting things done, we’d love to hear from you.

growth.