Director of Marketing Innovation & AI Prototyping

Novartis AG; East Hanover (NJ); On-site; USD 186,000 - 345,000; Full time

Job summary

Novartis AG in East Hanover, NJ is seeking a Director of Marketing Innovation to turn bold ideas into evidence-based strategies. You will lead concepts from problem framing through rapid experimentation, collaborating with Brand, Medical, Legal, Data, technology, and agencies, applying AI judgment to generative AI, personalization, and workflow automation.

The role emphasizes accelerating learning, making evidence-based decisions, and creating a clear path for high-potential innovations to scale

Qualifications

• Bachelor’s degree in business, marketing, computer science, engineering, design, or related field.
• 8+ years of progressive experience in product innovation, digital marketing, experimentation, or venture and incubation work.
• 3+ years leading early‑stage concepts, pilots, or test‑and‑learn programs through scale, pivot, or stop decisions.
• Experience working in pharmaceutical, healthcare, or another highly regulated environment with governance and risk requirements.
• Strong technical and artificial intelligence expertise, with experience shaping prototypes and evaluating feasibility, scalability, cost, and maintenance.
• Demonstrated ability to design experiments, establish baselines, measure outcomes, and make evidence‑based recommendations.
• Proven success leading cross‑functional teams across marketing, medical, legal, technology, data, and agency partners.
• Strong understanding of pharmaceutical marketing, customer and patient journeys, content and channel operations, and agency ways of working.

Responsibilities

• Own a portfolio of innovation concepts, moving each from problem framing through evidence-based scale, pivot, retest, or stop decisions.
• Frame clear hypotheses, learning agendas, test designs, and success measures to generate meaningful evidence from real users.
• Lead cross-functional teams across Brand, Medical, Legal, Data, technology, Transformation, Product, and agency partners through influence.
• Build and test focused prototypes while establishing appropriate risk guardrails before live experimentation.
• Apply strong artificial intelligence and technical judgment to generative artificial intelligence, personalization, automation, and emerging customer experiences.
• Evaluate technical feasibility, scalability, costs, and maintenance considerations in partnership with technology and engineering teams.
• Translate customer, market, performance, and technology signals into well-framed innovation opportunities and testable concepts.
• Develop evidence-based recommendations and communicate findings clearly to senior stakeholders and decision‑making forums.

Skills

AI expertise

Experiment design

Cross-functional leadership

Digital marketing

Pharma/healthcare knowledge

Data-driven decisions

Education

Bachelor’s degree in business, marketing, computer science, engineering, design, related field

Advanced degree preferred

Tools

YAML

Prototyping tools

Job description

Novartis AG in East Hanover, NJ is seeking a Director of Marketing Innovation to turn bold ideas into evidence-based strategies. You will lead concepts from problem framing through rapid experimentation, collaborating with Brand, Medical, Legal, Data, technology, and agencies, applying AI judgment to generative AI, personalization, and workflow automation.

The role emphasizes accelerating learning, making evidence-based decisions, and creating a clear path for high-potential innovations to scale