Director of Marketing Data & Analytics

Strategy Co; United States; Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary

Medical, dental, and vision

401(k) with company match

Unlimited PTO

Company holiday break

Company-issued laptop

Paid parental leave

Job summary

Strategy Collective is seeking a Director of Marketing Data & Analytics in the United States. This hybrid leadership role will be the principal architect of the marketing data stack, securing HIPAA-compliant tracking across GTM, GA4, CRM/CDP, and call-tracking, while also leading analysis and shaping a data-driven ROI narrative for PE sponsors and C-suite operators.

You will manage and mentor a Marketing Data Analyst, guide compliance, and drive AI-enhanced workflows to deliver actionable

Qualifications

• 8-12+ years of marketing analytics experience, with leadership in architecture and analytics.
• Deep hands-on expertise in designing secure tracking across GTM, GA4, CRM/CDP, and call-tracking.
• Proven track record mentoring analytics teams and data analysts.
• Strong fluency with HIPAA-compliant tracking and healthcare privacy.
• Data storytelling skills translating data into executive ROI insights.
• Experience integrating AI into analytics workflows.
• Confident communicating strategic recommendations to C-suite and PE sponsors.

Responsibilities

• Design and oversee secure HIPAA-compliant tracking and data infrastructure across GTM, GA4, CRM, and call-tracking.
• Lead advanced analytics and tell cohesive data stories to optimize multi-location healthcare marketing.
• Manage and mentor Marketing Data Analyst and set architectural vision.
• Ensure HIPAA privacy, consent management, and restricted data policies.
• Integrate AI into analytics workflows including automated insights.
• Collaborate cross-functionally with strategists, marketing teams, and executives.
• Own the analytics roadmap and retire legacy reporting with clear narratives.

Job description

Architect secure, HIPAA-compliant tracking infrastructure and lead the analytics narrative for PE-backed healthcare platforms. Hybrid leadership role: principal architect of our marketing data stack, and the chief data storyteller translating complex marketing data into ROI-focused insight for private equity sponsors and C-suite operators.

What You’ll Own

The Director of Marketing Data & Analytics is a hybrid leadership role. First, you act as the principal architect of our marketing data analytics setup and infrastructure — designing secure, HIPAA-compliant integrations and tracking implementations. Second, you lead the advanced analysis of that data, ensuring we capture the right information and tell a clear, actionable data story to optimize multi-location healthcare marketing campaigns. You will not be building this alone — you will manage and mentor a highly capable Marketing Data Analyst who currently handles a significant portion of our day-to-day analytics infrastructure work, integrations, and GTM setups.

Key Responsibilities

• Tracking & Data Infrastructure Architecture — Design and oversee secure, HIPAA-compliant tracking implementations spanning GTM, GA4, CRM, EHR/EMR, and call tracking systems across the client portfolio.
• Analytics Storytelling — Translate fragmented dashboards into cohesive, automated narratives that deliver clear, ROI-focused insight for private equity sponsors and C-suite operators.
• Team Leadership & Mentorship — Manage and mentor an existing Marketing Data Analyst, set the architectural vision, ensure rigorous compliance, oversee execution, and handle the most complex technical escalations.
• HIPAA & Compliance Discipline — Maintain a deep, working understanding of HIPAA-compliant tracking and privacy infrastructure, including PHI segregation, consent management, and platform-specific restricted-data policies.
• AI-Integrated Workflows — Integrate AI into your analytics workflow — from anomaly detection and natural-language reporting to automated insight generation across multi-location healthcare datasets.
• Cross-Functional Partnership — Work cross-functionally with account strategists, digital marketing teams, and C-level stakeholders so that marketing data not only informs decisions but serves as a competitive advantage.
• Campaign Optimization & ROI — Drive campaign optimization and ROI for private-equity-backed healthcare clients by closing the loop between media spend and downstream patient outcomes.
• Strategic Roadmap Ownership — Own the marketing data analytics roadmap — capturing the right information, retiring legacy reporting, and ensuring every dashboard the agency produces has a clear narrative behind it.

What We’re Looking For

Required

• 8-12+ years of marketing analytics experience, with at least 3 years in a senior or principal architect role
• Deep, hands‑on expertise designing secure tracking implementations across GTM, GA4, CRM/CDP, and call‑tracking platforms
• Proven track record managing analytics teams and mentoring technical data analysts
• Demonstrated fluency with HIPAA-compliant tracking and the privacy nuances of healthcare digital marketing
• Strong data storytelling skills — able to translate complex datasets into cohesive narratives for executive and PE sponsor audiences
• Adept at integrating AI into the analytics workflow (LLM-assisted reporting, anomaly detection, natural-language querying)
• Confident communicator capable of presenting strategic recommendations to clinical leaders, marketing directors, and PE operating partners

Nice to Have

• Multi-location, franchise, or PE-backed agency experience
• Experience with EHR/EMR integration (Epic, Athenahealth) and offline conversion tracking (OCT)
• Background in BI/visualization tooling (Looker Studio, Domo, Tableau, Power BI)
• Prior experience standing up a HIPAA-compliant marketing data stack from scratch

What Strategy Collective Offers

• Competitive base salary - senior leadership compensation
• Comprehensive medical, dental, and vision
• 401(k) with up to 4% company match
• Unlimited PTO
• Company holiday break - Christmas to New Year
• Company-issued laptop
• Paid parental leave