Director of Marketing, Cubby Beds

Bedding News Now; Denver (CO); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Cubby is seeking a Director of Marketing to build an integrated, analytically-driven strategy across B2C, DTC, and B2B channels. You will own the marketing function, set direction, and develop the team to achieve measurable business outcomes, reporting to the VP of Growth.

You will map and optimize complex customer journeys, leverage Salesforce and Google Analytics, and hire a high-performing team with clear KPIs to drive revenue growth and pipeline development.

Qualifications

• 7+ years of progressive marketing experience with 3+ years in a senior leadership role.
• Proven track record of integrated marketing strategies across B2C, DTC, and B2B with measurable outcomes.
• Experience mapping and optimizing complex multi-stakeholder journeys using data.

Responsibilities

• Own Cubby’s entire marketing function: set direction, build and develop the team, ensure initiatives tie to measurable outcomes.
• Hire, manage and develop a team of 3+ marketing specialists with clearly defined roles and KPIs.
• Lead forecasting, analyze performance data, and drive strategic decisions.

Skills

Marketing strategy

Cross-functional leadership

Data-driven decision making

Forecasting

Tools

Salesforce CRM

Google Analytics

Job description

Description: The Director of Marketing will build an integrated, analytically-driven marketing strategy across B2C, DTC, and B2B channels that creates a predictable path from awareness to conversion. The ability to double our conversion rate and reach our most qualified families has the potential to double the size of Cubby, and this leader will be the driving force behind that outcome.

This is a senior, strategic leadership role that sits at the intersection of brand, performance, and cross-functional execution. The Director of Marketing will own Cubby’s entire marketing function: setting direction, building and developing the team, and ensuring every marketing initiative ties directly to measurable business outcomes. This person reports directly to the VP of Growth and serves as a trusted strategic partner to executive leadership.

• 7+ years of progressive marketing experience, including at least 3 years in a senior leadership role with full ownership of a marketing function and a team.
• Proven track record of building and executing integrated marketing strategies across B2C, DTC, and B2B channels with measurable business outcomes (revenue growth, conversion improvement, pipeline development).
• Demonstrated experience mapping and optimizing complex, multi-stakeholder customer journeys using data; proficiency in Salesforce CRM and Google Analytics or equivalent platforms required.
• Proven ability to hire, manage, and develop a team of 3+ marketing specialists with clearly defined roles and measurable KPIs.
• Strong analytical skills with demonstrated ability to build forecasting models, interpret performance data, and use insights to drive strategic decisions