Director of Marketing – Creative & Content

US Fertility; Washington (District of Columbia); Hybrid; USD 80,000 - 130,000; Full time

Job summary

An established industry player is seeking a visionary Director of Marketing to spearhead creative and content strategies that enhance patient engagement and retention. This role demands over a decade of experience in creative leadership, with a proven track record of impactful campaigns across diverse audiences. The successful candidate will lead a dynamic team, ensuring high-quality content that resonates with patients and healthcare providers alike. This is a unique opportunity to contribute to community health while working in a hybrid environment that balances flexibility with collaboration. If you are passionate about making a difference in healthcare marketing, this role is for you.

Benefits

Competitive salary + bonus

Comprehensive training

Medical, dental, vision

401(k) matching

Generous PTO and holidays

Tuition assistance

Opportunity to impact community health

Qualifications

• 10+ years of experience in creative leadership and content strategy.
• Strong portfolio showcasing diverse media work and impactful campaigns.

Responsibilities

• Lead integrated campaign ideation and execution for patient engagement.
• Inspire and manage creative teams to maintain brand identity.

Skills

Content Strategy

Creative Ideation

Campaign Planning

Content Production

Leadership Skills

Project Management

Digital Marketing Tools

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Design

Tools

Digital Marketing Tools

Job description

Director of Marketing – Creative & Content

Join to apply for the Director of Marketing – Creative & Content role at US Fertility

Overview

We are seeking a dynamic creative leader with expertise in content strategy, creative ideation, campaign planning, and content production. The Director will oversee content and creative efforts to support patient acquisition, retention, and engagement with our physician and provider network. Candidates should have 10+ years of experience in creative leadership, preferably in an agency or multi-brand setting, with a strong portfolio of impactful campaigns across diverse audiences.

Schedule & Location

Monday to Friday, 8am-5pm, hybrid work model based out of our offices in New York, Chicago, Miami, DC, or Atlanta.

Key Responsibilities

1. Creative & Content Strategy Development: Lead integrated campaign ideation and execution; develop long-term content strategies that foster patient loyalty and establish trust in our clinics; oversee all digital and offline content creation.
2. Campaign & Media Planning: Collaborate with paid media teams; manage the creative process from concept to execution; coordinate seasonal campaigns for growth and engagement.
3. Design & Copy Leadership: Inspire and lead creative teams; ensure high-quality design and messaging; maintain brand visual identity and voice.
4. Content & Patient Journey Optimization: Create content to guide patients through their fertility journey; develop educational materials; work with stakeholders to meet patient needs.
5. Physician & Provider Engagement: Develop content to strengthen relationships with healthcare providers; produce thought leadership and educational resources.
6. Cross-Functional Collaboration: Align content strategies with marketing, digital, operations, and analytics teams; ensure integrated campaigns.
7. Brand Stewardship: Uphold US Fertility’s values and mission; ensure consistent branding across all channels.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Design, or related field.
• 10+ years in creative leadership, content strategy, and campaign development.
• Strong portfolio demonstrating diverse media work.
• Experience in healthcare or related industries is a plus.
• Leadership skills with ability to inspire teams.
• Proficiency in project management and digital marketing tools.
• Excellent communication, presentation, and interpersonal skills.
• Understanding of the patient journey and healthcare marketing nuances.

What We Offer

• Competitive salary + bonus
• Comprehensive training
• Medical, dental, vision, 401(k) matching
• Generous PTO and holidays
• Tuition assistance
• Opportunity to impact community health

Application Process

Click “Apply” to submit your resume or share this job with potential candidates via the “Share This Job” option.