Marketing Content Director

Adtalem Global Education Inc; Columbia (MD); Hybrid; USD 97,000 - 176,000; Full time

Job summary

An established industry player in education seeks a Director of Content to lead creative strategy and content development. This role offers the opportunity to shape brand campaigns and collaborate with talented teams to inspire action and engagement. The ideal candidate will thrive in a dynamic environment, leveraging their extensive experience in brand strategy and project management. With a focus on innovation and collaboration, this position is perfect for someone looking to make a significant impact in the educational sector. Join a forward-thinking organization that values creativity and strategic insight.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) with 6% match

Flexible Time Off

Paid Holidays

Qualifications

• 10+ years of experience in brand and creative strategy leadership.
• Proven success in managing multi-channel paid media campaigns.

Responsibilities

• Develop brand campaigns and creative strategies for target audiences.
• Collaborate with agencies to oversee full-funnel brand campaigns.

Skills

Brand Strategy

Creative Leadership

Project Management

Data-Driven Optimization

Communication Skills

Education

Bachelor's Degree

Tools

Microsoft Office

Workfront

Monday

Job description

Company Description

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and a leading provider of healthcare industry talent. We educate and empower students to become community leaders and make a positive impact on public health and well-being. Our focus on equitable access, nurturing environments, and diversifying the healthcare talent pipeline helps build a brighter future for communities and the world.

Adtalem owns institutions such as American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.

Visit Adtalem.com for more information and follow us on Twitter and LinkedIn.

Our U.S. operations follow a hybrid work model with three in-office days and two remote days per week, transitioning to four days in-office from Monday to Thursday starting Q1 2025 to foster collaboration and innovation.

Job Description

Opportunity at a Glance

The Director of Content will lead creative strategy, content creation, and advertising development for Walden University within the Creative and Content Center of Excellence (COE). This role involves developing brand campaigns that inspire action, designing program and product activation strategies aligned with our brand platform, and guiding creative teams across paid and owned channels. The ideal candidate is skilled in crafting compelling creative briefs and collaborating with agency or in-house teams to meet brand and performance goals.

The Creative and Content COE aims to deliver top-tier, brand-led creative work. We seek a creative, innovative, and process-oriented leader to elevate our content capabilities for our educational institutions.

Responsibilities

• Develop an understanding of target audiences, brand campaigns, and program details to inform creative strategies.
• Collaborate with agencies to develop and oversee full-funnel brand campaigns.
• Design creative and content roadmaps for paid and owned channels.
• Apply best practices in storytelling tailored to each channel and platform.
• Create and manage monthly and annual budgets.
• Oversee creative content for owned channels including social media, CRM, events, and direct mail.
• Implement data-driven optimization, reporting, and testing strategies.
• Work closely with channel leads, marketing, product, finance, and compliance teams.
• Manage agency relationships, including budgeting, scope, and contracts.
• Establish efficient workflows and project management processes within the COE.

Qualifications

• Bachelor's degree required; agency experience preferred.
• 10+ years of experience in brand and creative strategy leadership.
• Knowledge of market research, insights, and performance data reporting.
• Experience managing multi-channel paid media campaigns.
• Proven success in lead-generation marketing, including direct mail, events, and online campaigns.
• Budget management experience with understanding of financial impacts.
• Proficiency in Microsoft Office, Teams, project management tools (e.g., Workfront, Monday), and marketing platforms.
• Experience in complex or matrix organizations.
• Ability to thrive in fast-paced, regulated environments.
• Strong project management, leadership, and stakeholder management skills.
• Excellent communication skills and ability to engage effectively at all organizational levels.

Additional Information

The expected salary range is $97,253 to $175,761, commensurate with experience and other factors. Our benefits include health, dental, vision, life, disability insurance, a 401(k) with a 6% match, flexible time off, and paid holidays. For more details, visit our benefits page. Employees are eligible for an annual incentive based on performance.

Adtalem is an equal opportunity employer, supporting diversity in all forms.