Director of Marketing & Community Partnerships

Novel Prep; Costa Mesa (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

Concord Prep School in Orange County, CA seeks a results-driven Director of Marketing & Community Partnerships to strengthen the brand, expand campus presence, and drive domestic enrollment growth. The role focuses on offline marketing, brand awareness, community outreach, partnerships, local events, and lead generation.

The ideal candidate will develop creative strategies, execute outreach initiatives, and connect with prospective families, with education-marketing experience considered a plus.

Qualifications

• 5+ years of experience in marketing, brand development, community marketing, strategic partnerships, business development, or a related field.
• Strong existing professional or community network within Orange County, or ability to develop productive local relationships.
• Experience in offline marketing, grassroots marketing, community outreach, or relationship-based marketing.
• Proven ability to build strategic partnerships and translate relationships into measurable marketing or business opportunities.
• Hands-on execution skills with ability to plan, launch, and manage outreach initiatives.
• Excellent communication, networking, and relationship-building abilities.

Responsibilities

• Develop and execute marketing strategies to increase visibility, brand awareness, and reputation in Orange County.
• Create and promote Concord's campus to local families and organizations.
• Identify audiences, opportunities, and channels to reach prospective students and parents.
• Develop actionable marketing plans with goals, timelines, and metrics.
• Collaborate with internal teams to ensure consistent brand messaging.
• Lead offline marketing campaigns, events, and community outreach initiatives.
• Organize open houses, campus tours, information sessions, and family events.
• Track lead generation and enrollment impact; partner with Admissions to convert leads into enrollments.

Skills

Offline Marketing

Brand Development

Community Outreach

Strategic Partnerships

Lead Generation

Event Planning

Job description

Company: Concord Prep School

Location: Orange County, CA

Employment Type: Full-Time

Compensation: $100,000–$120,000 annually, depending on experience and qualifications

Position Overview

Concord Prep School is seeking a results-driven, hands‑on Director of Marketing & Community Partnerships to strengthen our brand presence in Orange County, promote our growing campus, and drive domestic student enrollment growth.

This role will focus primarily on offline marketing, brand awareness, community outreach, strategic partnerships, local events, and lead generation.

As Concord continues to expand its presence in the local market, we are looking for a proactive marketing professional who can develop creative strategies, personally execute outreach initiatives, and connect with prospective students and families.

Experience in education marketing is a plus, but not required. We welcome candidates from other industries who bring strong marketing expertise, local connections, and a demonstrated track record of successful community engagement and growth.

Key Responsibilities

Marketing Strategy & Brand Development

• Develop and execute marketing strategies to increase Concord Prep School's visibility, brand awareness, and reputation throughout Orange County.
• Create and implement marketing initiatives to introduce and promote Concord's growing campus to local families and community organizations.
• Identify target audiences, local market opportunities, and effective marketing channels to reach prospective students and parents.
• Develop actionable marketing plans with measurable goals, timelines, and performance indicators.
• Collaborate with internal teams to ensure consistent brand messaging and effective execution of marketing initiatives.

Community Outreach & Strategic Partnerships

• Leverage existing Orange County relationships to identify and develop strategic partnerships and referral opportunities.
• Build and maintain relationships with local schools, educational organizations, parent groups, youth organizations, businesses, chambers of commerce, and community leaders.
• Identify opportunities to introduce Concord to prospective families through community partnerships, networking events, and local outreach initiatives.
• Personally conduct outreach, establish new relationships, and develop partnerships that support brand awareness and student recruitment.
• Represent Concord at local events, community gatherings, networking functions, and education‑related activities.

Offline Marketing & Event Execution

• Plan, coordinate, and execute offline marketing campaigns, grassroots initiatives, and community engagement activities.
• Organize and support open houses, campus tours, information sessions, and prospective‑family events.
• Identify and participate in community events, education fairs, and local networking opportunities.
• Develop creative promotional initiatives to increase awareness of Concord and attract prospective students and families.
• Work with internal marketing and admissions teams to develop promotional materials and support outreach campaigns.

Lead Generation & Enrollment Growth

• Develop marketing and partnership initiatives that generate qualified prospective‑student and family leads.
• Collaborate closely with the Admissions team to convert marketing and community outreach opportunities into campus visits, applications, and student enrollments.
• Establish and monitor measurable lead generation goals for marketing campaigns, events, and referral partnerships.
• Track the effectiveness of outreach activities, partnerships, and marketing initiatives using relevant performance metrics.
• Evaluate campaign performance and continuously improve strategies to increase lead quality, engagement, and enrollment opportunities.

Qualifications

• 5+ years of experience in marketing, brand development, community marketing, strategic partnerships, business development, or a related field.
• Proven experience developing and executing marketing strategies or campaigns that increase brand awareness, generate leads, or drive measurable growth.
• Strong existing professional or community network within Orange County, or demonstrated success developing productive local relationships and partnerships.
• Experience in offline marketing, grassroots marketing, community outreach, or relationship‑based marketing.
• Demonstrated ability to build strategic partnerships and translate relationships into measurable marketing or business opportunities.
• Strong hands‑on execution skills, with the ability to independently plan, launch, and manage marketing and outreach initiatives.
• Excellent communication, networking, presentation, and relationship‑building skills.
• Strong organizational, project management, and problem‑solving abilities.
• Results‑oriented mindset with the ability to track marketing performance and continuously improve outcomes.
• Experience in education marketing, private schools, student recruitment, or admissions is preferred but not required.
• Experience launching new brands, promoting new locations, or expanding brand awareness in a competitive local market is highly desirable.

Ideal Candidate

The ideal candidate is a strategic yet hands‑on marketing professional with strong Orange County connections who enjoys building relationships, developing partnerships, and creating measurable growth opportunities.

We are particularly interested in someone who:

• Has strong marketing expertise and knows how to translate strategy into action.
• Maintains meaningful relationships with Orange County businesses, community organizations, and local networks.
• Has experience building brand awareness and introducing organizations or new locations to a local market.
• Is comfortable personally attending events, developing partnerships, conducting outreach, and engaging prospective families.
• Can create effective offline marketing initiatives that generate qualified leads and measurable results.
• Brings creativity, initiative, and a proactive approach to developing new marketing opportunities.
• Understands how to connect community relationships and marketing activities with student enrollment goals.

Most importantly, we are looking for someone who can combine marketing expertise, local relationships, and hands‑on execution to strengthen Concord's presence in Orange County and support sustainable domestic student enrollment growth.

Compensation

$100,000–$120,000 annually, depending on experience and qualifications.