Director of Marketing & Brand Strategy

Shea Homes; Lone Tree (CO); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

PTO

Paid holidays

Medical insurance

Dental insurance

Vision insurance

401K

Disability insurance

Life insurance

Job summary

Shea Homes Colorado seeks a Marketing Director to lead brand strategy, demand generation, and sales-support initiatives for SHCO and its master-planned communities. The role translates business objectives into integrated marketing programs, oversees digital performance, budgeting, and agency partnerships, and aligns with sales teams.

The ideal candidate will direct internal teams, agencies, and partners, ensuring resources drive measurable results and cohesive customer experiences across

Qualifications

• Progressive marketing leadership experience with brand strategy, integrated campaigns, digital marketing, analytics, and budget ownership.
• Experience in homebuilding, real estate, master-planned communities, or related consumer business preferred.
• Strong written, verbal, presentation, negotiation, relationship-management, and organizational skills.
• Ability to lead through influence in a fast-paced environment.

Responsibilities

• Lead brand strategy development and governance for SHCO and MPCs.
• Direct integrated marketing planning, creative execution, and community activation.
• Oversee digital performance, analytics, and budget management across channels.
• Align marketing with sales, manage information centers, and support partnerships.
• Lead and develop Marketing/Social Media Manager and broader marketing team.

Skills

Brand strategy

Integrated campaigns

Digital marketing

Analytics

Budget ownership

Agency management

Team leadership

Education

Bachelor's degree in marketing, business, communications, or related field

Job description

Shea Homes Colorado seeks a Marketing Director to lead brand strategy, demand generation, and sales-support initiatives for SHCO and its master-planned communities. The role translates business objectives into integrated marketing programs, oversees digital performance, budgeting, and agency partnerships, and aligns with sales teams.

The ideal candidate will direct internal teams, agencies, and partners, ensuring resources drive measurable results and cohesive customer experiences across