Director of Marketing and Public Relations

LE01 Phelps County Regional Medical Center; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Phelps Health is seeking a Director of Marketing and Public Relations to lead integrated marketing, branding, public relations, and communications for the health system. You will oversee campaigns, digital engagement, and media relations, driving growth, reputation, and community engagement across Phelps Health and affiliates.

Reporting to the AVP of Experience, Strategy and Engagement, you will guide branding, cross-functional initiatives, and staff development, with a focus on measurable

Qualifications

• Bachelor’s Degree in marketing, communications, business or equivalent required.
• Master’s Degree preferred in marketing, communications, business administration, healthcare administration or related field.
• Advanced certifications in public relations, digital marketing, analytics, CRM, branding may be considered in lieu of a Master’s.

Responsibilities

• Develops, executes, and reports on annual strategic marketing plans and campaigns.
• Oversees branding, marketing, advertising, digital marketing, and public relations activities.
• Collaborates with leaders to align marketing strategies with growth and community engagement.
• Identifies growth opportunities via market analysis and consumer insights.
• Articulates brand identity and value proposition across audiences.
• Manages media relations and serves as company spokesperson as needed.
• Leads Marketing department staff, including coaching and performance management.

Skills

Marketing leadership

Strategic planning

Brand management

Public relations

Team coaching

Education

Bachelor’s Degree in marketing/communications/business

Master’s Degree in marketing/communications/business/healthcare administration

Advanced certifications in PR/digital marketing/analytics/CRM/branding

Tools

CRM systems

Analytics tools

Job description

Phelps Health is a 2000-employee-strong hospital and healthcare system serving the heart of small-town Missouri. No matter where you start with us, we’re committed to taking our team to the top. If you’re ready for the challenge of providing life-saving care or supporting those who do, read on to find your fit in the Phelps Health family.

General Summary

Reporting to the AVP of Experience, Strategy and Engagement, the Director of Marketing and Public Relations is an advanced leadership role responsible for planning, developing, and evaluating integrated marketing, branding, public relations, and communication strategies for Phelps Health and its affiliate organizations. This position is responsible for monitoring and measuring the effectiveness of marketing strategies and tactics designed to drive organizational growth, strengthen market position, improve reputation and brand awareness, enhance consumer engagement, and advance strategic business objectives throughout Phelps Health and its affiliates .

Essential Duties and Responsibilities

• Develops, executes, and reports on annual strategic marketing plan inclusive of market research, consumer insights, competitive analysis, marketing campaigns, advertising, digital engagement initiatives, and public relations efforts.
• Oversees management of all branding, marketing, advertising, digital marketing, and public relations activities for Phelps Health and its affiliates.
• Collaborates with organizational leaders to develop marketing strategies that support growth initiatives, service line priorities, and community engagement objectives.
• Identifies and evaluates strategic growth opportunities through market analysis, consumer insights, and industry trends to support organizational priorities, service line growth, and long-term business objectives.
• Articulates Phelps Health's desired brand identity, market position, and value proposition, ensuring consistent communication across internal and external audiences.
• Manages and coordinates media interest in Phelps Health and ensures regular contact with target media.
• Serves as Phelps Health representative with the media and provides appropriate responses to media requests.
• Manages Marketing department staff to include responsibilities for coaching, performance management, and staff development.

Education

• Bachelor’s Degree in marketing, communications, business, or an equivalent field required.
• Master’s degree in marketing, communications, business administration, healthcare administration, or a related field preferred.
• In lieu of a Master’s Degree, applicants with advanced certifications in public relations, digital marketing, analytics, CRM, branding, or related disciplines may be considered.

Work Experience

• A minimum of 10 years of progressively responsible experience in marketing, communications, public relations, business development, or strategic planning required.
• A minimum of 5 years leadership experience required.
• Experience leading organizational change, strategic growth initiatives, brand development, and cross-functional projects preferred.

Certification/License

None Required.

Mental/Physical Requirements

• Independent body mobility to access a standard office environment with shelves and drawers of varying heights; vision sufficient to read a computer screen, 12 point and finer printed text and hand written documents, manual dexterity to operate a computer keyboard on a daily basis; stamina to sit for up to one hour at a time; to transport, lift or carry materials (sometimes voluminous and weighing up to 15 pounds); and to speak and hear sufficiently to communicate clearly in person and over the telephone.
• Mental stamina for problem solving and dealing with stressful situations; prioritizing multiple tasks, interpret and apply oral/written instructions.
• Some travel required.

Working Conditions

Standard office environment but will also work throughout the hospital and with many community partners and vendors.

At Phelps Health, we think we have a better team, benefits, and opportunities for growth than anyone else around, and we invite you to see for yourself!

Phelps Health serves over 200,000 residents in south-central Missouri. Phelps Health is county-owned, non-tax supported and is overseen by a five-member elected board. Phelps Health employs more than 1,900 people, including 100-plus providers. Phelps Health, which includes a hospital licensed for 240 patient beds, serves a six-county area, with its main campus and several clinics located in Rolla, Missouri. Phelps Health also has clinics in Salem, St. James, Vienna and Waynesville, Missouri.