Director of Marketing and Admissions

Majestic Care; MIDDLETOWN (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Quarterly Pay Increase

Daily Pay

Company-Paid Life Insurance

Telehealth Services

Double Pay on Holidays

Care Team Member Relief Fund

Job summary

Majestic Care in Middletown, OH is seeking a Director of Marketing and Admissions to lead community outreach, drive admissions, and coordinate marketing strategies. The role focuses on managing inquiries, tours, and the admission process while ensuring alignment with regulatory guidelines.

The DOMA will collaborate with the DNS and BOM to optimize occupancy, develop sales plans, and maintain strong referral-source relationships in a healthcare setting.

Qualifications

• Two years equivalent experience in a sales/marketing position or Admissions Coordinator position in lieu of degree.
• Previous healthcare community relations’ experience preferred.

Responsibilities

• Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
• Conduct community tours and manage the admission process with bed availability updates.
• Coordinate and implement effective sales and marketing programs with the team; monitor budgets and results.
• Alert department heads of projected changes through daily admission meetings.

Skills

Sales/Marketing experience

Healthcare experience

Education

Associate or Bachelor’s Degree in Business/Communications

Job description

Director of Marketing and Admissions (DOMA)

Majestic Care of Middletown is looking for a Director of Marketing and Admissions (DOMA) to join our team's mission and believe in our core values!Our mission:Through the hearts of our Care Team Members, we provide excellent healthcare to those we serve.

Our Core Values...

L - Listening

E - Empathy

A - Accountability

D - Decisiveness

This is how we create a culture to LEAD with Love.

Position Overview:

The Director of Marketing and Admissions manages the community inquiry and admission process and provides customers with community-related information via community tours, personal visits/assessment, conversations, and follow-up. The DOMA coordinates and implements effective sales and marketing programs with the team.

Key Responsibilities:

• Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
• Conduct community tours.
• Manage the admission process by maintaining updated bed availability and community services information at all times.
• Manage the inquiry process professionally, timely, and with appropriate follow-up.
• Effectively manage occupancy levels and census/premium mix enhancement.
• Make calls to outside the community (medical, insurance, legal, and financial professionals, and senior organizations, appropriate special interest groups, hospital discharge planners, and other community contacts).
• Develop and maintain relationships to advice referral sources of bed availability and new product and services.
• Maintain current database of existing and potential referral sources.
• Utilize company’s sales practices and sales tracking tools.
• Alert appropriate department heads and community staff of projected changes: i.e., admissions, bed changes, and discharges, through daily admission meeting to discuss forthcoming changes.
• Utilize bed management principles.
• Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions.
• Recommend admission decisions to community management.
• Coordinate the development and implementation of sales and marketing plans, serves as a chairperson for marketing team meetings, monitor budgets and tracks results.
• Maintain a working knowledge of state and federal regulations and reimbursement guidelines (Medicare and Medicaid).

Qualifications:

• Associate and/or Bachelor’s Degree in Business/Communications field preferred.
• Two years equivalent experience in a sales/marketing position or Admissions Coordinator position in lieu of degree.
• Previous healthcare community relations’ experience preferred.

Majestic Difference Benefits:

• Quarterly Pay Increase
• Daily Pay
• Company-Paid Life Insurance
• Telehealth Services
• Double Pay on Holidays
• Care Team Member Relief Fund

Join the Majestic Care team where compassion meets excellence!

#MCare