Director of Marketing and Admissions

Majestic-Care-of-Middletown; Kentucky; On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Quarterly Pay Increase

Daily Pay

Company-Paid Life Insurance

Telehealth Services

Double Pay on Holidays

Care Team Member Relief Fund

Job summary

Majestic Care of Middletown seeks a Director of Marketing and Admissions (DOMA) to lead the inquiry, tour, and admission process for the community. You will develop and implement sales and marketing plans, collaborate with care teams, and drive occupancy strategies to optimize census and service delivery.

The DOMA coordinates with the DNS and BOM, maintains relationships with referral sources, and oversees bed availability, pricing, and service information to ensure timely, accurate admissions

Qualifications

• Associate or Bachelor’s degree in business/communications preferred.
• At least 2 years of sales/marketing or Admissions Coordinator experience.
• Healthcare community relations experience preferred.

Responsibilities

• Respond to inquiry calls from hospital discharge planners, families and other referral sources.
• Conduct community tours and manage the admission process with bed availability.
• Develop and maintain referral source relationships and coordinate marketing plans.
• Monitor budgets and track results of sales and marketing programs.
• Coordinate admissions decisions with the DNS and BOM to ensure efficient processes.

Skills

Marketing

Admissions

Sales

Relationship building

Education

Associate/Bachelor's in Business or Communications

Tools

Sales tracking tools

Job description

Director of Marketing and Admissions (DOMA)

Majestic Care of Middletown is looking for a Director of Marketing and Admissions (DOMA) to join our team's mission and believe in our core values!Our mission:Through the hearts of our Care Team Members, we provide excellent healthcare to those we serve.

Our Core Values...

L - Listening

E - Empathy

A - Accountability

D - Decisiveness

This is how we create a culture to LEAD with Love.

Position Overview:

The Director of Marketing and Admissions manages the community inquiry and admission process and provides customers with community-related information via community tours, personal visits/assessment, conversations, and follow-up. The DOMA coordinates and implements effective sales and marketing programs with the team.

Key Responsibilities:

• Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
• Conduct community tours.
• Manage the admission process by maintaining updated bed availability and community services information at all times.
• Manage the inquiry process professionally, timely, and with appropriate follow-up.
• Effectively manage occupancy levels and census/premium mix enhancement.
• Make calls to outside the community (medical, insurance, legal, and financial professionals, and senior organizations, appropriate special interest groups, hospital discharge planners, and other community contacts).
• Develop and maintain relationships to advice referral sources of bed availability and new product and services.
• Maintain current database of existing and potential referral sources.
• Utilize company’s sales practices and sales tracking tools.
• Alert appropriate department heads and community staff of projected changes: i.e., admissions, bed changes, and discharges, through daily admission meeting to discuss forthcoming changes.
• Utilize bed management principles.
• Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions.
• Recommend admission decisions to community management.
• Coordinate the development and implementation of sales and marketing plans, serves as a chairperson for marketing team meetings, monitor budgets and tracks results.
• Maintain a working knowledge of state and federal regulations and reimbursement guidelines (Medicare and Medicaid).

Qualifications:

• Associate and/or Bachelor’s Degree in Business/Communications field preferred.
• Two years equivalent experience in a sales/marketing position or Admissions Coordinator position in lieu of degree.
• Previous healthcare community relations’ experience preferred.

Majestic Difference Benefits:

• Quarterly Pay Increase
• Daily Pay
• Company-Paid Life Insurance
• Telehealth Services
• Double Pay on Holidays
• Care Team Member Relief Fund

Join the Majestic Care team where compassion meets excellence!

#MCare