Director of Marketing

Northwestern Mutual; Denver (CO); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

PTO & holidays

Medical/dental/vision insurance

Disability insurance

401k match

Parking

Hybrid remote after 90 days

Laptop provided

Onsite gym access

Job summary

Northwestern Mutual Denver is seeking a strategic Director of Marketing to lead marketing initiatives that help advisors grow their businesses, strengthen their brands, and connect with communities.

You will partner with advisors and leadership to elevate market presence, drive community visibility, and support recruiting efforts while measuring ROI and optimizing budgets. This role blends strategic thinking with hands-on leadership in a collaborative, entrepreneurial environment.

Qualifications

• Must have a bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field.
• 7+ years of progressive marketing experience with leadership responsibility.

Responsibilities

• Develop and execute the Denver Network Office marketing strategy aligned with growth, recruiting, and advisor success objectives.
• Measure marketing effectiveness and optimize investments based on performance and ROI.
• Manage marketing resources, budgets, vendors, and strategic partnerships.
• Consult with advisors to develop marketing and branding strategies that support business growth.
• Help advisors build differentiated brands and increase visibility within their target markets.
• Ensure consistent Northwestern Mutual and advisor brand standards across the network.
• Expand advisor visibility through community engagement, sponsorships, and strategic partnerships.
• Lead client, prospect, and networking events that strengthen relationships and drive growth.
• Oversee advisor digital presence, including websites, social media, and online reputation.
• Lead the creation of marketing materials, campaigns, and advisor branding resources.
• Coach advisors and team members on branding, marketing, and business development best practices.
• Foster a culture of innovation, collaboration, and marketing excellence.

Skills

Leadership

Branding

Communications

Events

Digital marketing

Community engagement

Relationship-building

Multitasking

Education

Bachelor's degree in Marketing/Communications

Job description

Director of Marketing

Northwestern Mutual – Denver

Northwestern Mutual Denver is seeking a dynamic and strategic Director of Marketing to lead marketing initiatives that help advisors grow their businesses, strengthen their personal brands, and create meaningful connections within the communities they serve.

This individual will partner closely with advisors and leadership to elevate market presence, increase community visibility, enhance client engagement, support recruiting efforts, and drive business growth across our Denver Network Office. The ideal candidate is a strategic thinker, creative problem solver, relationship builder, and experienced marketing leader who thrives in a collaborative, entrepreneurial environment.

What You'll Do

Strategic Marketing Leadership

• Develop and execute the Denver Network Office marketing strategy aligned with growth, recruiting, and advisor success objectives.
• Measure marketing effectiveness and optimize investments based on performance and ROI.
• Manage marketing resources, budgets, vendors, and strategic partnerships.

Brand Strategy & Advisor Growth

• Consult with advisors to develop marketing and branding strategies that support business growth.
• Help advisors build differentiated brands and increase visibility within their target markets.
• Ensure consistent Northwestern Mutual and advisor brand standards across the network.

Community Presence & Market Impact

• Expand advisor visibility through community engagement, sponsorships, and strategic partnerships.
• Support advisors in establishing trusted and recognizable brands within their communities.
• Increase Northwestern Mutual Denver's presence across key growth markets.

Client & Prospect Engagement

• Lead client, prospect, and networking events that strengthen relationships and drive growth.
• Support advisors with strategies for prospecting, relationship building, and market development.
• Track and measure the business impact of marketing initiatives and events.

Digital Marketing & Brand Visibility

• Oversee advisor digital presence, including websites, social media, and online reputation.
• Develop digital marketing strategies that increase visibility, engagement, and brand awareness.
• Introduce innovative digital solutions that support advisor growth.

Content Development & Communications

• Lead the creation of marketing materials, campaigns, and advisor branding resources.
• Support recruiting, leadership, and advisor communication initiatives.
• Ensure brand consistency across all marketing and communication channels.

Leadership, Coaching & Capability Building

• Serve as the primary marketing consultant and strategic advisor to leadership and advisors.
• Coach advisors and team members on branding, marketing, and business development best practices as outlined by our home office.
• Foster a culture of innovation, collaboration, and marketing excellence.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
• 7+ years of progressive marketing experience with demonstrated leadership responsibility.
• Experience developing and executing strategic marketing programs that drive measurable business results.
• Strong expertise in branding, communications, events, digital marketing, and community engagement.
• Excellent communication, presentation, and relationship-building skills.
• Proven ability to manage multiple priorities and stakeholders in a fast-paced environment.

Preferred

• Experience in financial services, professional services, wealth management, insurance, or entrepreneurial environments.
• Experience supporting independent business owners, advisors, consultants, or sales organizations.
• Background in experiential marketing, sponsorship activation, recruiting marketing, and community partnerships.

What We Offer

• Ful-time exempt position
• Compensation: $110k - $130k annually based on relevant experience
• PTO and holiday time off
• Medical, dental, and vision coverage
• Long-term and short-term disability insurance
• Matching 401k plan
• Paid garage parking
• Remote work option of two days a week after 90-days of employment
• Laptop provided
• Free access to the onsite workout facility Office healthy break pantry

Why Northwestern Mutual Denver

At Northwestern Mutual Denver, you'll have the opportunity to shape the marketing strategy of one of the region's premier financial planning organizations. You'll work directly with entrepreneurial advisors, influential leaders, and growth-minded teams to build brands, strengthen communities, attract top talent, and help create financial security for clients across Colorado. If you're passionate about strategy, branding, community engagement, and helping others grow successful businesses, we'd love to meet you.