Director of Marketing

FireSeeds; Fort Worth (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

MinistrySafe, a faith-driven abuse prevention organization, seeks a Director of Marketing to lead strategy, execution, and growth of its marketing function. You will oversee a small, skilled team and partner with executives to expand reach, strengthen brand awareness, generate qualified leads, and educate organizations on child abuse prevention.

Reporting to Operations and collaborating with the CEO, you will optimize HubSpot, leverage data to drive decisions, and build scalable programs that

Qualifications

• Bachelor's degree or higher in Marketing/Communications/Business or related field.
• 5–7 years of progressive marketing leadership experience.
• Experience leading and developing marketing teams.
• Strong background in content strategy, digital marketing, SEO, and demand generation.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned to MinistrySafe’s mission and objectives.
• Lead and mentor a diverse marketing team (Product Marketing, Website Management, Graphic Design, Video Production, Marketing Operations).
• Partner with the CEO to evolve initiatives and identify growth opportunities.
• Oversee creation and distribution of content across video, digital, email, web, and social channels.
• Maximize HubSpot usage for automation, lead gen, segmentation, reporting, and customer engagement.
• Build campaigns to raise awareness and adoption of MinistrySafe’s 5-Part Safety System, Background Checks, and Training solutions.
• Develop lead generation strategies targeting churches, schools, camps, and other child-serving organizations.
• Analyze performance metrics and continuously improve campaign effectiveness.
• Maintain brand consistency across channels and customer touchpoints.
• Collaborate with other departments and external partners on projects.

Skills

Christian values alignment

Marketing leadership

Content strategy

SEO

Demand generation

Leadership communication

Analytics

Strategic/tactical balance

Education

Bachelor’s degree in Marketing/Communications/Business or related field

Tools

HubSpot

Microsoft Office

Google Workspace

Social media tools

Job description

CLIENT SUMMARY

MinistrySafe is a faith-driven abuse prevention organization dedicated to protecting children

and vulnerable individuals through training, background checks, and preventative systems

designed specifically for churches, ministries, camps, schools, and child-serving organizations.

Founded approximately 20 years ago by attorneys Gregory Love (CEO) and Kimberlee Norris

(Chief Legal Officer), MinistrySafe was created after representing victims of child abuse and

recognizing the need for proactive prevention rather than reactive legal representation.

Today, the organization serves more than 25,000 customers nationwide and continues to

experience strong year-over-year growth.

The company’s primary services include abuse awareness training and comprehensive

background checks, with a strong emphasis on education and prevention as the most

effective tools for protecting children. While MinistrySafe primarily serves churches and

ministry organizations, it also operates a secular-facing division called Abuse Prevention

Systems (APS), serving schools, camps, nonprofits, and other child-serving entities.

The organization is deeply mission-driven, and highly relational in culture. Leadership values

integrity, stewardship, strong communication, and entrepreneurial thinking.

POSITION OBJECTIVE

The Director of Marketing will lead the strategy, execution, and continued development of

MinistrySafe’s growing marketing organization. This role will oversee a small, dynamic

team and ensure excellence in communication, Member engagement, and content

management.The Director of Marketing will also partner closely with executive leadership

to expand MinistrySafe’s reach, strengthen brand awareness, generate qualified leads, and

educate organizations on the importance of child abuse prevention.

Reporting to the Director of Operations, this individual will work in close collaboration with

the CEO to leverage existing opportunities, identify new markets, maximize the

organization’s investment in HubSpot, and build a data-driven marketing engine capable of

supporting the company’s continued growth.

This role is ideal for a marketing leader who enjoys building systems, developing people,

and creating scalable marketing programs while working within a mission-driven

organization.

POSITION KEY RESPONSIBILITIES

• Develop and execute a comprehensive marketing strategy that supports MinistrySafe’s mission, brand, and business objectives.
• Lead and mentor a growing marketing team consisting of Product Marketing, Website Management, Graphic Design, Video Production, and Marketing Operations.
• Partner closely with the CEO to transition existing marketing initiatives while identifying new growth opportunities.
• Oversee creation, management, and distribution of high-quality content across video, digital, email, web, and social platforms.
• Maximize MinistrySafe’s investment in HubSpot by helping optimize marketing automation, lead generation, segmentation, reporting, and customer engagement.
• Build marketing campaigns that increase awareness and adoption of MinistrySafe’s 5-Part Safety System, Background Checks, and Training solutions.
• Develop and execute lead generation strategies that expand MinistrySafe’s reach into churches, private schools, camps, daycares, public schools, and other child-serving organizations.
• Analyze marketing performance metrics and use data to continuously improve campaign effectiveness.
• Maintain brand consistency across all marketing channels and customer touchpoints.
• Collaborate with other MinistrySafe departments and Tithely on various projects.
• Maintain and refine MinistrySafe’s brand identity, ensuring it resonates with target audiences and aligns with the Organization’s mission.

SKILLS & EXPERIENCE NEEDED

• Strong alignment with MinistrySafe’s Christian values and mission
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5-7 years of progressive marketing leadership experience.
• Proven experience leading and developing marketing teams.
• Strong background in content strategy, digital marketing, SEO, and demand generation.
• Proficient use of Microsoft Office, Google Workspace, and social media tools.
• Experience managing marketing technology platforms; HubSpot experience is strongly preferred.
• Demonstrated ability to build and optimize marketing systems using analytics and performance metrics.
• Excellent leadership, communication, and organizational skills.
• Ability to translate complex concepts into compelling messaging across multiple channels.
• Comfortable balancing strategic leadership with tactical execution.
• Experience collaborating with executive leadership and cross-functional teams.
• Familiarity with church, ministry, nonprofit, SaaS, or technology organizations is a plus, but not required.
• High emotional intelligence with the ability to build trust, navigate change, and lead within a founder-led organization.