Director of Marketing

Rolling Suds Home Office; Brentwood (TN); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Job summary

Rolling Suds is seeking a Director of Marketing to lead strategy and execution for a national exterior cleaning brand. You will partner with the CMO, steer marketing initiatives across residential, commercial, and franchise development, manage agencies, and optimize campaigns to deliver measurable results.

You will balance national brand strategy with local franchisee needs, drive reporting improvements, and help scale the marketing organization as the team grows.

Qualifications

• 5+ years of marketing experience leading campaigns, projects, vendors, or teams.
• Experience overseeing strategy, managing execution, and evaluating performance.
• Hands-on marketing experience and the ability to step into execution when needed.
• Experience managing agencies, vendors, and internal resources.
• Understanding of acquisition costs, conversion rates, ROAS, and revenue attribution.

Responsibilities

• Lead marketing initiatives across residential, commercial, national accounts, and franchise development.
• Oversee paid media, SEO, social media, email, and other campaigns.
• Evaluate performance based on leads, acquisition costs, conversions, and revenue.
• Own projects from planning through execution and results.
• Manage agencies, technology partners, and outside vendors.
• Coordinate campaigns, timelines, and deliverables.
• Help franchise owners develop and execute local marketing strategies.
• Build repeatable campaigns, training, and resources for the franchise network.
• Improve reporting, CRM integrations, automation, and marketing processes.

Skills

Marketing leadership

Paid advertising

SEO

CRM systems

Analytics

Vendor management

Campaign measurement

Strategic thinking

Cross-functional collaboration

Tools

CRM software

Job description

Benefits:

• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance

Director of Marketing

Rolling Suds | Strategy. Execution. Results.

Reports to: Chief Marketing Officer Employment Type: Full-Time

We're Looking for Someone Who Can Think Big and Get Things Done.

Rolling Suds is a national exterior cleaning franchise with hundreds of territories across the country. We've grown quickly, and now we're focused on building stronger marketing strategies, systems, and campaigns that help our franchise owners grow.

We're looking for a Director of Marketing to work directly with our CMO, lead marketing initiatives, manage vendors, and turn strategy into measurable results.

This is a hands-on leadership role.

We're a lean team. Some days you'll be developing strategy. Others you'll be reviewing campaign performance, coaching franchise owners, solving vendor issues, or helping launch a campaign.

We need someone who sees the big picture, manages execution effectively, and isn't afraid to get into the details.

As we grow, you'll have the opportunity to help develop the team and systems around you.

What You'll Be Doing

Marketing Strategy & Campaigns

• Lead marketing initiatives across residential, commercial, national accounts, and franchise development.
• Oversee paid media, SEO, social media, email, and other marketing campaigns.
• Evaluate performance based on leads, acquisition costs, conversions, and revenue.
• Own projects from planning through execution and results.

Vendor & Project Management

• Manage agencies, technology partners, and outside vendors.
• Keep projects moving and hold partners accountable for results.
• Coordinate campaigns, creative projects, timelines, and deliverables.

Franchisee Marketing & Communication

• Help franchise owners develop and execute effective local marketing strategies.
• Oversee newsletters, marketing updates, and educational content.
• Build repeatable campaigns, training, and resources for the franchise network.
• Develop scalable solutions to common marketing challenges.

Marketing Operations & Team Development

• Improve reporting, CRM integrations, automation, and marketing processes.
• Manage priorities and keep the department running effectively.
• Step into hands-on execution when needed.
• Help develop the team and its capabilities as the department grows.

What We're Looking For

• 5+ years of marketing experience leading campaigns, projects, vendors, or teams.
• Strong understanding of paid advertising, SEO, CRM systems, email marketing, and analytics, with experience overseeing strategy, managing execution, and evaluating performance.
• Hands-on marketing experience and the ability to step into execution when needed.
• Experience managing agencies, vendors, and internal resources.
• Understanding of acquisition costs, conversion rates, ROAS, and revenue attribution.
• Strong communication, organization, problem-solving skills, and ownership.

Franchise marketing experience is strongly preferred. We value candidates who understand how to balance national brand strategy with local franchisee needs. It's not required, but it will carry significant weight in our hiring decision.

Experience in multi-location businesses, home services, or B2B lead generation is also valuable.

What Success Looks Like

First 30 Days:

Learn our business, priorities, franchise network, and vendors. Begin owning projects.

First 90 Days:

Independently lead initiatives, manage vendors, and keep campaigns moving.

First Six Months:

Launch campaigns, improve operations, strengthen accountability, and build resources that help franchise owners succeed.

Why Rolling Suds?

You’ll work directly with the CMO, influence strategy, and own meaningful projects across a growing national brand.

We're not going to pretend every process is perfect or every challenge has been solved. There's work to do, and that's part of the opportunity.

We're looking for someone who enjoys strategy, isn't afraid of execution, and takes pride in seeing results.

Flexible work from home options available.