Director of Marketing

Global Selecta Group; Boston (MA); Hybrid; USD 150,000 - 175,000; Full time

Benefits offered by this job

Performance Bonuses

Health Benefits

401K

Job summary

Global Selecta Group in Boston, MA, is seeking an experienced Director of Marketing to lead multi-brand strategy for packaged and bulk seafood. The role is full-time and hybrid, with office days Monday, Wednesday, and Friday.

The ideal candidate holds a marketing or business degree with 8+ years in marketing/brand strategy, preferably in the CPP industry, and a track record in successful campaigns and analytics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field required
• Master’s degree preferred for advanced leadership
• Proven track record in marketing and brand strategy
• Experience in social media marketing, advertising and analytics

Responsibilities

• Develop and execute marketing plans for multiple seafood brands
• Create brand strategies to boost recognition and reputation
• Collaborate with sales to align marketing with business goals
• Lead marketing efforts to deliver high quality work and hit targets
• Conduct market research and competitive analysis to identify trends and risks
• Analyze data to evaluate campaigns and adjust strategies
• Develop and manage marketing budgets and allocate resources
• Coordinate with external agencies to drive social media and digital campaigns

Skills

Marketing strategy

Brand management

Social media management

Advertising

Leadership

CPG industry experience

Seafood industry experience

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree preferred

Job description

We are seeking an experienced and creative Director of Marketing to join a leading frozen seafood company in Boston, MA.

As a Director of Marketing, you will be responsible for developing and executing marketing strategies for multiple brands of packaged and bulk seafood. Your primary objective will be to drive growth for the company while establishing our brand as a premier provider of high-quality, sustainably sourced seafood.

The ideal candidate will demonstrate expertise in marketing strategy, brand management, social media management, and advertising. This is a full-time hybrid position with office hours on Monday, Wednesday, and Friday. Additionally, the Director of Marketing will have one direct report, the Sales & Marketing Alignment Manager.

RESPONSIBILITIES:

• Develop and execute marketing plans for multiple brands of packaged Seafood
• Develop and implement brand strategies to enhance brand recognition and reputation
• Collaborate with the sales team to ensure that all marketing efforts align with business objectives and support sales goals
• Lead the marketing efforts to deliver high-quality work and achieve goals
• Conduct market research and competitive analysis to identify trends, opportunities and risks
• Analyze marketing data and metrics to evaluate the effectiveness of marketing campaigns and adjust strategies accordingly
• Develop and manage marketing budgets and allocate resources effectively
• Work with external agencies and partners to develop and execute social media and digital marketing campaigns

REQUIREMENTS:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred
• 8+ years of experience in marketing and brand strategy
• Experience in the CPG industry, preferably in the seafood industry
• Proven track record of developing and executing successful marketing campaigns
• Experience with social media marketing, advertising, and analytics
• Excellent communication and interpersonal skills
• Strong leadership and management skills
• Passion for sustainable and high-quality CPG products

BENEFITS:

• Salary Range $150,000 - $175,000
• Performance Bonuses
• All Health Benefits
• 401K

We are looking for a motivated and innovative individual to join our team and help us grow our business. If you have a passion for marketing and sustainability, we encourage you to apply for this exciting opportunity.