Director of Library Engagement & Impact

UT Tyler; Arlington (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

The University of Texas at Arlington invites applications for the Director of Engagement & Impact in UTA Libraries. The role provides strategic leadership for marketing, communications, engagement, assessment, and donor stewardship to advance visibility, reputation, and impact through evidence-based decision-making.

The position leads cross-functional teams, manages budgeting and workflows, and collaborates with campus and advancement partners to align library initiatives with university

Qualifications

• Bachelor's degree in communications, public relations, marketing, information science, public administration, or related field with supervisory experience.
• Experience leading communications, advancement, assessment, or organizational leadership.
• Experience translating goals into integrated marketing and engagement strategies with measurable outcomes.

Responsibilities

• Provide leadership for Communications, Development, and Impact subunits.
• Supervise and develop a multidisciplinary team of communications, engagement, and assessment professionals.
• Set expectations and quality standards for communications, marketing, engagement, and assessment work.

Skills

Leadership

Communication

Storytelling

Collaboration

Team management

Data analysis

Accessibility

Education

Bachelor's degree

Master's degree

Tools

Microsoft Office

Job description

The annual salary for this position ranges from $90,200 to $120,000. The final offer will be commensurate with the candidate’s relevant experience and qualifications.

Purpose of Position

The Director of Engagement & Impact provides strategic leadership for UTA Libraries’ marketing, communications, engagement, assessment, and donor stewardship functions. This role advances the Libraries’ visibility, reputation, and impact through integrated strategies, evidence-based decision-making, team leadership, and collaboration with internal, campus, and advancement partners.

Essential Functions

• Provide leadership, vision, and structure for the department, unifying efforts across the Communications, Development, and Impact subunits.
• Provide direct supervision, coaching, mentoring, and professional development for a multidisciplinary team of communications, engagement, and assessment professionals.
• Establish expectations and quality standards for communications, marketing, engagement, and assessment work.
• Foster a collaborative, high-performing team culture grounded in transparency, efficiency, innovation, and user-centered service.
• Oversee budgeting, reporting, project pipelines, and resource allocation for the office.

Brand, Messaging, and Communications Oversight

• Oversee the Libraries’ brand strategy, editorial calendar, and organizational messaging to ensure alignment across all channels and audiences.
• Direct high-level storytelling, impact narratives, and communication strategies that elevate the visibility of Libraries initiatives, programs, and achievements.
• Guide and evaluate the quality, effectiveness, accessibility, visual presentation, and strategic alignment of communications and marketing products across all platforms.
• Provide strategic direction for creative workflows, content development, campaign planning, and audience-centered communications practices.

Development, Donor Relations, and Advancement Partnership

• In close collaboration with and under the strategic direction of the Director of Development for the UTA Libraries, supports efforts to expand philanthropic support for the Libraries through coordinated donor stewardship, recognition, and fundraising initiatives for the UTA Friends of the Libraries.
• Partner with Development and Alumni Relations (DAR) to coordinate Libraries’ participation in university-wide development initiatives and opportunities such as annual giving campaigns, engagement events, etc.

Assessment, Evidence, and Impact Integration

• Promote a culture of evidence-based planning and continuous improvement across the Libraries, ensuring that data, user insights, and performance measures inform strategic decisions.
• Integrate assessment findings into storytelling, donor materials, leadership reporting, and external communications.
• Serve on the Library’s Executive Leadership and Directors’ Team, contributing to organization-wide strategy, planning, and operational decision-making.
• Represent the library at campus-wide initiatives, donor events, community partnerships, and professional conferences.

Performs other duties as assigned.

Required Qualifications

• Bachelor’s degree in communications, public relations, marketing, information science, public administration, or a related field and three (3) years of supervisory experience.
• Significant progressively responsible experience in communications, advancement, assessment, or organizational leadership.
• Experience developing strategies, overseeing campaigns, producing high-level messaging, and translating organizational goals into integrated marketing and engagement strategies that produce measurable outcomes is required.

Preferred Qualifications

• Master’s degree in communications, public relations, marketing, public administration, or a related field with experience in higher education, libraries, nonprofits, or other mission-driven organizations where success depends on collaborative stakeholder relationships and shared governance.
• Experience supporting donor engagement, stewardship communications, and partnership development in collaboration with advancement professionals.
• Experience leading cross-functional teams that include communications, development, and assessment; and an understanding of UX principles, digital engagement strategies, and evidence-based storytelling.

Knowledge, Skills & Abilities

• Exceptional communication, storytelling, relationship-building, and collaboration skills, with high emotional intelligence and a commitment to transparency and service excellence.
• Demonstrated ability to provide strategic leadership for complex initiatives, leading cross-functional teams, navigating organizational change, and translating vision into measurable results.
• Demonstrated ability to lead integrated communications and marketing initiatives, including content strategy, audience engagement, brand management, creative direction, and communications assessment across print, digital, social, and multimedia platforms.
• Strong analytical skills, including the ability to use data and impact measures to inform decision-making, evaluate outcomes, and solve complex problems.
• Ability to provide constructive feedback, mentorship, and professional coaching to communications and creative professionals.
• Strong understanding of Web Content Accessibility Guidelines (WCAG) and Section 508 accessibility requirements.
• Strong organizational and time-management skills, with the ability to prioritize competing demands and manage multiple projects effectively.
• Strong aesthetic judgment and understanding of contemporary communication trends and practices.
• Proficiency with Microsoft Office products.

Work Schedule

• Monday through Friday; 8:00am through 5:00pm
• 10% Travel.
• Requires occasional evening or weekend hours.
• Professional development, conferences, and training may require travel and/or overnight accommodations.
• Flexibility is required to ensure the department is appropriately staffed in order to satisfy all service needs.

Working Conditions

• May work around standard office conditions.
• Repetitive use of a keyboard at a workstation.
• Use of manual dexterity.
• Lifting and moving objects.
  

Additional Information

Who Will Thrive in This Role:
Successful candidates are strategic leaders who have experience directing communications, marketing, engagement, public relations, or related functions in complex organizations. They excel at coaching creative professionals, providing constructive feedback, ensuring high-quality communications products, and aligning communications activities with organizational priorities. While experience with advancement and donor engagement is valued, the successful candidate's primary strength will be developing and leading communications and engagement strategies that support development initiatives.

Benefits Information

Position is benefit eligible: Yes

We are proud to offer a comprehensive benefits package to our employees at the University.

It is the policy of The University of Texas at Arlington to conduct a pre employment background check on any applicant who is under final consideration for employment with the University.

This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA 48. By assuming this position, and if you have access to critical infrastructure, you authorize the University to conduct routine background checks.

University Information

The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times’ “Best for Vets: Colleges” and is the top university in North Texas for its graduates’ salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 – including leaders at many of the 24 Fortune 500 companies headquartered in North Texas – UTA contributes an estimated $29 billion annually to the Texas economy.

UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university’s strategic growth and commitment to serving the broader community.

This is an exciting time to join UTA and contribute to its bold vision for the future.

EEO Statement

It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.

ADA Accommodations

The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email [e-mail] .