VP, Media Strategy & Performance

550 DAC Group / New York Inc.; Purchase (NY); On-site; USD 190,000 - 205,000; Full time

Benefits offered by this job

Health benefits

Retirement savings plans

Generous PTO

Parental leave

Job summary

DAC Group is seeking an Associate Vice President, Media to lead strategic media programs across SEM, Social, and Programmatic. You will guide a team of Media SMEs, manage budgets and staffing, and communicate performance to executives.

The role emphasizes hands-on coaching, vendor partnerships, and thought leadership within a global agency. You will drive adoption of AI-enabled processes, develop client strategies, and mentor the team to deliver data-driven optimization and exceptional results

Qualifications

• 12-15+ years of experience in Paid Media
• Experience creating/developing high-performing client media programs across multiple channels
• Strong full-funnel media planning and audience/competitive research

Responsibilities

• Provide strategic leadership and guidance to Media SMEs in program development
• Escalation point for senior level clients and internal stakeholders
• Oversee staffing and resource management within the team
• Coach and mentor direct reports and manage the full team
• Communicate project status and campaign performance to agency executives

Skills

Leadership

Paid media strategy

Team management

Programmatic & SEM

Client liaison

Data-driven optimization

Job description

DAC Group is seeking an Associate Vice President, Media to lead strategic media programs across SEM, Social, and Programmatic. You will guide a team of Media SMEs, manage budgets and staffing, and communicate performance to executives.

The role emphasizes hands-on coaching, vendor partnerships, and thought leadership within a global agency. You will drive adoption of AI-enabled processes, develop client strategies, and mentor the team to deliver data-driven optimization and exceptional results