Director of Growth Marketing

Flyhomes; United States; Remote; USD 140,000 - 230,000; Full time

Benefits offered by this job

Generous PTO

401K with employer matching

Long-Term Disability (LTD)

Life and AD&D (employer paid) + opt.

Employee Assistance Plan (EAP)

Job summary

Flyhomes is seeking a strategic, hands-on Director of Growth Marketing to build and own our demand generation engine. You’ll set strategy, dive into data, shape campaigns, review creative and landing pages, design experiments, and translate insights into scalable growth across paid, lifecycle, website, and portal experiences.

You’ll own the growth funnel, refine ICP, personalize messaging, and drive conversion from first engagement to activation.

Qualifications

• 8+ years in growth marketing, demand generation, lifecycle marketing or related field.
• Strong experience building and optimizing B2B demand generation funnels.
• Deep understanding of ICP development, segmentation, lifecycle marketing, experimentation, and conversion optimization.
• Strong judgment across paid media, email, messaging, landing pages, CTAs, and funnel strategy.
• Comfortable turning messy signals into clear actions from data.
• Ability to move easily between strategy and execution.
• Strong cross‑functional skills, collaboration with agencies, Sales, Product, and Marketing Ops.

Responsibilities

• Own growth across paid acquisition, lifecycle marketing, website and portal conversion, and measurement.
• Refine ICP and build audience segments based on behavior and lifecycle stage.
• Turn audience insights into personalized messaging, journeys, and campaigns.
• Own lifecycle strategy across email, newsletters, portal communications, webinars, and product messaging.
• Improve conversion from initial engagement through portal usage and repeat engagement.
• Lead paid acquisition strategy across audience, messaging, creative, landing pages, CTAs, and downstream lead quality.
• Identify funnel friction, prioritize experiments, and test ways to improve growth.
• Connect learnings across paid, lifecycle, website, portal, and product behavior to guide decisions.
• Define growth measurement framework and build visibility into performance.

Skills

ICP development

Lifecycle marketing

Experimentation

Conversion optimization

Paid media

Data analysis

Strategy execution

Cross-functional collab

Tools

HubSpot

GA4

PostHog

Job description

Flyhomes is looking for a strategic, hands‑on Director of Growth Marketing to build and own our demand generation engine. This is a true builder role. You'll set strategy, dig into the data, shape campaigns, review creative and landing pages, design experiments, and work directly with the team to turn insights into growth.

You'll own growth across paid acquisition, lifecycle marketing, website and portal conversion, and measurement, with the autonomy to decide what to test, what to optimize, and where the biggest opportunities are.

What You’ll Own

• Refine our ICP and build meaningful audience segments based on company profile, behavior, engagement, lifecycle stage, and product usage.
• Turn audience insights into more personalized messaging, offers, journeys, and campaigns.
• Own lifecycle strategy across email, newsletters, portal communications, webinars, website experiences, and product messaging.
• Improve conversion from initial engagement through hand raises, portal usage, scenario submission, and repeat engagement.
• Lead paid acquisition strategy across audience, messaging, creative, landing pages, CTAs, and downstream lead quality.
• Identify funnel friction, prioritize experiments, and continuously test new ways to improve growth.
• Connect learnings across paid, lifecycle, website, portal, and product behavior to make better decisions.
• Define the growth measurement framework and build visibility into what is working, where users drop off, and what to optimize next.
• Partner with Marketing Ops, Sales, Product, RevOps, agencies, and contractors to turn strategy into execution.

What We’re Looking For

• 8+ years of experience in growth marketing, demand generation, lifecycle marketing, product growth, or a related field.
• Strong experience building and optimizing B2B demand generation funnels.
• Deep understanding of ICP development, segmentation, lifecycle marketing, experimentation, and conversion optimization.
• Strong judgment across paid media, email, messaging, landing pages, CTAs, and funnel strategy.
• Comfortable working directly in the data and turning messy signals into clear actions.
• Able to move easily between strategy and execution.
• Strong cross‑functional skills and experience working with agencies, specialists, Sales, Product, and Marketing Ops.
• Highly proactive, hands‑on, and comfortable building in a fast‑moving environment with limited structure.

Nice to Have

• Experience in mortgage, lending, real estate, fintech, or another complex B2B2C industry.
• Experience marketing to loan officers, brokers, financial advisors, or distributed sales teams.
• Experience with HubSpot, GA4, PostHog, or similar tools.
• Strong CRO and landing page optimization experience.
• Experience connecting marketing activity with product usage and downstream conversion.
• Experience using AI to accelerate analysis, experimentation, and marketing workflows.

Perks of working at Flyhomes

At the end of the day, our strength comes from our people, and we’re determined to recognize and promote your wellbeing—be it professionally, financially, physically, or mentally.

• Generous PTO
• 401K program with employer matching contribution
• Long‑Term Disability (LTD) Insurance (fully employer paid)
• Life and AD&D (employer paid & voluntary options)
• Employee Assistance Plan (EAP)

We know that energized teams engage people from remarkable backgrounds and experiences. At Flyhomes, we believe that when bringing people together, it’s important to feel respected and included so that we can be more creative, innovative, and successful together. Connecting Flyhomies to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team.

Flyhomes is proud to be an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion, or other employment of associates. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

To all recruitment agencies: Flyhomes does not accept agency resumes. Please do not forward resumes to our jobs alias, Flyhomes employees or any other company location. Flyhomes is not responsible for any fees related to unsolicited resumes. In the absence of a signed Recruitment Fee Agreement, FlyHomes will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, FlyHomes explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.