Director of Growth and Marketing

Hawaii Medical Institute Inc; Honolulu (HI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Dental insurance

Paid time off

Job summary

Hawaii Medical College, based in Hawaii, seeks a Director of Growth & Marketing to lead enrollment marketing, CRM automation, AI implementation, and digital campaigns. You will oversee strategy, content, and analytics to generate qualified inquiries and enrollments.

The role reports to the President and focuses on building scalable marketing systems, improving ROI, and expanding enrollment channels in Hawaii.

Qualifications

• Experience with digital marketing and marketing automation.
• Familiarity with CRM platforms and AI-driven tools.
• Proven ability to manage campaigns, analytics, and vendor relationships.

Responsibilities

• Develop and execute annual enrollment marketing plans.
• Oversee CRM automation, AI implementation, and digital advertising.
• Coordinate content, website optimization, and reporting.
• Manage email and SMS campaigns and vendor relationships.
• Build scalable marketing systems and dashboards.

Skills

Digital marketing

Marketing automation

CRM platforms

HighLevel

Google Ads

Google Analytics

SEO

Email marketing

SMS marketing

AI tools (ChatGPT)

Video content creation

Website optimization

Marketing analytics

Project management

Tools

HighLevel

Google Ads

Google Analytics

ChatGPT

Job description

Benefits:

Dental insurance

Paid time off

We're entering an exciting new chapter. Artificial intelligence, automation, and digital marketing are transforming higher education, and we're looking for someone who wants to help lead that transformation.

This is not a traditional marketing position.

We're looking for someone who enjoys solving problems, building systems, analyzing data, and finding innovative ways to connect prospective students with life-changing educational opportunities.

Position Summary

The Director of Growth & Marketing is responsible for developing and executing Hawaii Medical College's growth strategy.

Success in this position is measured by one outcome:

Generating qualified prospective students who enroll and succeed.

You will oversee marketing strategy, CRM automation, AI implementation, digital advertising, content creation, website optimization, reporting, and enrollment marketing initiatives.

This position reports directly to the President.

What You\'ll Be Responsible For

Growth Strategy

Develop and execute annual enrollment marketing plans

Increase qualified inquiries and student starts

Improve marketing return on investment

Identify new enrollment channels and partnership opportunities

Marketing & Advertising

Manage Google Ads and paid digital campaigns

Improve SEO and website performance

Coordinate social media strategy

Develop email and SMS marketing campaigns

Oversee creative vendors and agency relationships when appropriate

AI & Automation

Build marketing automations using HighLevel and other AI tools

Improve CRM workflows

Implement lead nurturing campaigns

Design AI-assisted communication systems

Identify opportunities to automate repetitive marketing tasks

Content & Brand

Develop compelling content across video, social media, blogs, and email

Help position Hawaii Medical College as Hawaii's trusted healthcare workforce education leader

Support the President's thought leadership and public visibility

Analytics

Monitor marketing performance daily

Track conversion rates throughout the enrollment funnel

Present weekly KPI dashboards

Continuously test and improve campaign performance

Qualifications

We're more interested in what you've accomplished than where you've worked.

Ideal candidates will have experience with many of the following:

Digital marketing

Marketing automation

CRM platforms

HighLevel (preferred)

Google Ads

Google Analytics

SEO

Email marketing

SMS marketing

AI tools including ChatGPT and other automation platforms

Video content creation

Website optimization

Marketing analytics

Project management

Experience in higher education or healthcare is helpful but not required.

What Success Looks Like

Within your first 90 days, you\'ll:

Learn our enrollment process

Audit our marketing systems

Develop a growth strategy

Begin implementing marketing automations

Launch performance dashboards

Identify opportunities to improve lead generation and conversion

Within your first year, you\'ll:

Improve marketing efficiency

Reduce reliance on outsourced vendors where appropriate

Increase qualified inquiries

Strengthen Hawaii Medical College's digital presence

Build scalable marketing systems that support long-term growth

Personal Characteristics

We're looking for someone who is:

Curious

Analytical

Creative

Data-driven

Comfortable with AI and emerging technology

Self-motivated

Organized

Collaborative

Excited by continuous improvement

Most importantly, you\'re someone who enjoys solving problems and measuring results.

Why Join Hawaii Medical College?

You\'ll have the opportunity to help shape the future of one of Hawaii\'s most respected healthcare colleges.

This role offers significant autonomy, the opportunity to work directly with executive leadership, and the chance to build innovative marketing systems that have a meaningful impact on students\' lives.

If you\'re excited about combining marketing, technology, AI, and education to create measurable growth, we\'d love to hear from you.

Work Location: In person