Director of Growth

Texas Original; Austin (TX); Hybride; USD 140 000 - 200 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, Vision

Telehealth - Medical

Telehealth - Mental Health Counseling

401(k) with company matching

Paid Vacation

Paid Sick Leave

Paid Holidays

Bereavement leave

Pre-Tax Flexible Spending Accounts

Basic Term Life Insurance and AD&D

Travel Reimbursement (if applicable)

Gym Reimbursement up to $50/month

& More

Résumé du poste

Texas Original Compassionate Cultivation in Austin is seeking a Director of Growth to lead marketing strategy, physician relationship development, and revenue growth within a highly regulated medical cannabis industry. You will build a pipeline with TCUP physicians, shape onboarding and retention, and drive cross-functional GTM initiatives.

The role emphasizes strategic marketing leadership, data-driven decision making, and scaling a growth function to expand patient access while collaborating

Qualifications

• 7+ years of experience leading marketing or growth teams.
• Proven track record of revenue and acquisition growth.
• Strong digital marketing and analytics proficiency.
• Experience with AI tools to optimize marketing workflows.
• Comfort in regulated industries.

Responsabilités

• Develop and execute a comprehensive marketing strategy driving brand awareness and patient acquisition.
• Manage and optimize the marketing budget for ROI across campaigns.
• Lead go-to-market strategy for new product launches with cross-functional teams.
• Build and lead the marketing team to support growth objectives.
• Manage relationships with external vendors, agencies, and contractors.
• Develop and implement an AI strategy to streamline marketing workflows.
• Build and manage a pipeline of new physicians entering the TCUP.
• Onboard physicians and retain relationships to strengthen long-term ties.
• Maintain proactive communication with physicians enrolled in the program.
• Create physician education materials on formulations, dosing, and program participation.
• Host physician education events, webinars, and lunch-and-learns.
• Build and manage a team of physician relationship managers.
• Address physician questions on liability, formulations, and dosing.

Connaissances

Marketing Leadership

Growth Marketing

Digital Marketing

Analytics

CRM (HubSpot)

Team Building

AI in Marketing

Outils

HubSpot

Description du poste

At Texas Original Compassionate Cultivation, our mission is to create the highest quality medicine that changes people's lives. We stand beside all who believe in safe, legal and effective access to this powerful medicine. As fellow Texans, we see this as our responsibility to take care of our neighbors. Our vision is to transform Texas through the power and the truth of medical cannabis. We work alongside physicians and their patients with current qualifying conditions to supply prescription cannabis that can change lives.

The Director of Growth will lead marketing strategy and physician relationship development for Texas Original. This role is responsible for driving brand awareness, patient acquisition, and revenue growth while building and managing the physician pipeline that is essential to expanding patient access. The ideal candidate is both a strategic marketer and a relationship builder who can scale both functions within a highly regulated industry.

Key Responsibilities:

Marketing Strategy & Execution

• Develop and execute a comprehensive marketing strategy that drives brand awareness, patient acquisition, revenue, and retention
• Manage and optimize the marketing budget, ensuring strong ROI across all campaigns and channels
• Lead go-to-market strategy for new product launches in collaboration with cross-functional teams
• Build, shape, and lead the marketing team to support the company's growth objectives
• Manage relationships with external vendors, agencies, and contractors
• Develop and implement an AI strategy to streamline and optimize marketing workflows and processes

Physician Relationship Development

• Build and manage a pipeline of new physicians entering the Texas Compassionate Use Program (TCUP)
• Develop and execute onboarding processes for new physicians and retention strategies to strengthen long-term physician relationships
• Maintain regular, proactive communication with physicians enrolled in the program
• Create physician education materials covering product formulations, dosing guidelines, and program participation
• Develop and execute physician education events, webinars, and lunch-and-learns to drive engagement and program awareness
• Build and manage a team of physician relationship managers to scale outreach and support
• Understand physician pain points and develop clear, accessible guidelines addressing common questions around liability, product formulations, and dosing

What You'll Need To Succeed:

• 7+ years of experience leading marketing or growth teams
• Proven track record of building and executing marketing strategies that drive measurable revenue and acquisition results
• Strong understanding of digital marketing, analytics platforms, and CRM tools like HubSpot
• Experience building and leading marketing teams
• Proven ability to leverage AI tools to optimize marketing operations
• Comfort operating in a highly regulated environment with evolving compliance requirements
• Experience in healthcare, pharmaceuticals, finance, or other regulated industries strongly preferred
• Excellent communication, presentation, and interpersonal skills

Benefits Package:

• Medical, Dental, Vision
• Telehealth - Medical
• Telehealth - Mental Health Counseling
• 401(k) with company matching
• Paid Vacation
• Paid Sick Leave
• Paid Holidays
• Bereavement leave
• Pre-Tax Flexible Spending Accounts
• Basic Term Life Insurance and AD&D
• Travel Reimbursement (if applicable)
• Gym Reimbursement up to $50/month
• & More

Texas Original Compassionate Cultivation is proud to be an Equal Opportunity Employer.