Director of Group Sales

Sandestin Investments LLC.; Florida; On-site; USD 120,000 - 180,000; Full time

Job summary

Sandestin Golf & Beach Resort in Miramar Beach, Florida, is seeking an experienced Director of Group Sales to lead the group sales team and drive large-scale events for a premier coastal destination.

The role reports to the Executive Director of Sales and requires a proven background in luxury hospitality group sales, with strong leadership, client relationship skills, and the ability to manage budgets and forecasts for 90,000 square feet of flexible conference space.

Qualifications

• Bachelor’s degree in Hospitality, Business Administration, Marketing, or related field preferred.
• Minimum of 5 years of experience in group sales within the luxury resort, hospitality, or events industry.
• Proven track record of successful sales and revenue growth, with a focus on group sales.
• Strong leadership skills, with experience managing and motivating sales teams.
• Exceptional interpersonal, negotiation, and communication skills.
• Familiarity with sales management software and CRM systems.
• A passion for customer service, hospitality, and the ability to work in a fast-paced, dynamic environment.

Responsibilities

• Develop and Sales Strategy: Lead the group sales team in creating and implementing strategies to attract large-scale events and corporate groups.
• Promote Conference and Event Spaces: Highlight our 90,000 sq ft of meeting and event spaces to showcase Sandestin as the ideal destination for events.
• Client Relationship Management: Cultivate and maintain relationships with corporate clients, meeting planners, and event organizers.
• Team Leadership and Development: Mentor and guide the group sales team and facilitate training and development.
• Market Analysis and Trend Monitoring: Stay informed about trends in meetings and events and competitor offerings.
• Collaboration with Resort Departments: Work with operations, catering, marketing and other departments to align group sales initiatives.

Skills

Leadership

Negotiation

Communication

CRM software

Strategic planning

Education

Bachelor's degree in Hospitality, Business Administration, Marketing, or related field

Tools

Sales management software

CRM systems

Job description

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Director of Group Sales

Sandestin Golf and Beach Resort, Miramar Beach, FL, US

Join Sandestin Golf & Beach Resort and be a key player in a thriving, upscale destination renowned for its breathtaking beachside location, extensive amenities, and 90,000 square feet of versatile conference space. As our Director of Group Sales, you’ll lead a dynamic team in securing large-scale events, crafting memorable experiences for our guests, and driving business growth for a premier resort on the Florida coast. This is more than a sales role; it’s an opportunity to showcase your strategic expertise in a setting that combines the best of luxury, hospitality, and a vibrant coastal lifestyle. Become part of Sandestin’s legacy of excellence and elevate your career in an inspiring and rewarding environment.

Position Overview:
Sandestin Golf & Beach Resort, the premier resort destination on the Florida Panhandle, is seeking an experienced and strategic Director of Group Sales/Business Development to lead our group sales team. This position reports to the Executive Director of Sales. This role is crucial in promoting our expansive 90,000 square feet of flexible conference space, along with our exceptional resort amenities, to elevate group business and events. The ideal candidate will have a proven track record in group sales within a luxury or upscale resort setting and will possess the ability to forge long-term partnerships with clients while exceeding sales targets.

Key Responsibilities:

• Develop and Sales Strategy: Lead the group sales team in creating and implementing strategies to attract large-scale events, conferences, and corporate groups. Ensure consistent revenue growth and achievement of sales goals.
• Promote Conference and Event Spaces: Highlight our versatile 90,000 sq ft of meeting and event spaces, including ballrooms, boardrooms, and unique outdoor venues, to showcase Sandestin as the ideal destination for memorable and successful events.
• Client Relationship Management: Cultivate and maintain strong relationships with corporate clients, meeting planners, and event organizers. Provide exceptional customer service to ensure a seamless planning and execution experience.
• Team Leadership and Development: Mentor and guide the group sales team, setting high-performance standards and encouraging continuous growth. Facilitate training and development to improve team effectiveness.
• Market Analysis and Trend Monitoring: Stay informed about trends in the meetings and events industry, as well as competitor offerings, to ensure Sandestin remains a top choice in the market.
• Collaboration with Resort Departments: Work closely with operations, catering, marketing, and other departments to align group sales initiatives with resort objectives and maintain service excellence.
• Financial Accountability: Prepare budgets, forecasts, and sales reports. Monitor and adjust sales strategies based on performance metrics and changing market conditions.

Qualifications:

• Bachelor’s degree in Hospitality, Business Administration, Marketing, or related field preferred.
• Minimum of 5 years of experience in group sales within the luxury resort, hospitality, or events industry.
• Proven track record of successful sales and revenue growth, with a focus on group sales.
• Strong leadership skills, with experience managing and motivating sales teams.
• Exceptional interpersonal, negotiation, and communication skills.
• Familiarity with sales management software and CRM systems.
• A passion for customer service, hospitality, and the ability to work in a fast-paced, dynamic environment.

Physical Requirements:

• Ability to sit at a desk for extended periods, utilizing computers, phones, and other office equipment.
• Occasional walking and standing throughout the resort to tour conference spaces and meet with clients.
• Ability to lift and carry up to 20 pounds occasionally, for tasks such as moving presentation materials or setting up displays.
• Visual and auditory ability to communicate effectively with clients and team members.
• Flexibility to travel locally or regionally as needed to meet with clients or attend industry events.
• Availability to work varied shifts, including occasional weekends and evenings, based on client needs and event schedules.

Why Sandestin?
As a leader in the meetings and events industry, Sandestin Golf & Beach Resort offers an unmatched work environment and a comprehensive benefits package. This is an opportunity to contribute to a renowned resort's growth, utilizing our extensive facilities and prime coastal setting to exceed client expectations and elevate the Sandestin brand. Join our team and make an impact at a destination known for both leisure and business excellence.