Director of Global Brand Strategy & Planning

MGA Entertainment; Los Angeles (CA); Vor Ort; USD 150.000 - 200.000; Vollzeit

Zusammenfassung

MGA Entertainment, a leader in toys and entertainment, seeks a Director of Planning for L.O.L. Surprise! to shape long-term brand strategy and drive portfolio success.

You will partner with cross-functional teams to align product development, licensing, marketing, sales, and supply chain with market opportunities. Candidates bring 8+ years in brand management or strategic planning, a Bachelor’s degree (MBA preferred), and a track record of managing global brands.

Qualifikationen

• Bachelor’s degree in Business, Marketing, or a related field.
• MBA preferred.
• 8+ years of experience in brand management or strategic planning.

Aufgaben

• Develop and execute the multi-year strategic roadmap for L.O.L. Surprise!
• Oversee product lifecycle management, including SKU optimization and phase-outs.
• Collaborate with cross-functional teams across Sales, Marketing, Operations and Licensing to align strategy.
• Manage budgeting and forecasting for the brand and track profitability.

Kenntnisse

Analytical thinking

Strategic planning

Leadership

Communication

Market research

Ausbildung

Bachelor's degree in Business/Marketing

MBA preferred

Jobbeschreibung

MGA Entertainment, a leader in toys and entertainment, seeks a Director of Planning for L.O.L. Surprise! to shape long-term brand strategy and drive portfolio success.

You will partner with cross-functional teams to align product development, licensing, marketing, sales, and supply chain with market opportunities. Candidates bring 8+ years in brand management or strategic planning, a Bachelor’s degree (MBA preferred), and a track record of managing global brands.