Director of Field Marketing

Rose James Company; Swarthmore (Delaware County); On-site; USD 75,000 - 125,000; Full time

Job summary

CuGen Direct in the home-services market seeks a hands-on Director of Marketing to lead field marketing and business development efforts. You will work directly with the CEO, recruit and train a field team, and drive client generation through in-person networking and door-to-door outreach.

This leadership role combines people management, frontline sales, and strategic messaging to build the production organization and accelerate growth for CuGen Direct.

Qualifications

• Experience in door-to-door sales, field marketing, canvassing, or home services.
• Proven leadership in recruiting, training, and developing teams.
• Strong networking and relationship-building with business owners.

Responsibilities

• Lead field marketing operations and hire/train representatives.
• Generate new-client opportunities through events and networking.
• Direct field strategy and messaging to improve production.

Job description

Director of Marketing – Field Marketing & Business Development

CuGen DirectExpected Total Compensation: $75,000–$125,000+Full-Time | Base + Bonus + Company Volume Overrides

About CuGen Direct

CuGen Direct is a new and vibrant customer acquisition company built specifically for the home-services industry.

We help home-service businesses grow by creating new customer opportunities through direct, face-to-face conversations in the communities they serve.

Our model is simple: great businesses shouldn’t have to sit back and wait for their next customer. We go find them.

The Opportunity

We’re looking for a hands-on Director of Marketing to work directly with our CEO and become the primary driver of CuGen’s production organization.

This is not a traditional desk-based or digital marketing position.

You’ll knock doors, recruit and train people, attend networking events, develop relationships with local business owners, and help build the field team responsible for delivering results for our clients.

We’re looking for someone who wants to help build a company, not simply step into an already-built corporate role.

What You’ll Own

1. Leadership, Hiring & Training

• Recruit, hire, onboard, and train Field Marketing Representatives.
• Lead and develop the field team to achieve production goals.
• Build a culture of accountability, professionalism, and growth.

2. Networking & New Client Generation

• Represent CuGen at networking, industry, and community events.
• Build relationships with home-service owners, referral partners, and prospective clients.
• Generate qualified new-client opportunities and contribute to company growth.

3. Field Production

• Personally generate qualified homeowner appointments through door-to-door outreach.
• Meet individual appointment and Completed Visit production expectations.
• Lead from the front while improving CuGen’s field strategy and messaging.

Who We’re Looking For

You may be a great fit if you are:

• Competitive, energetic, and self-motivated.
• Comfortable knocking doors and starting conversations.
• A natural leader who enjoys recruiting and developing people.
• Confident networking and building relationships with business owners.
• Accountable and motivated by measurable results.
• Entrepreneurial and excited to help build something from the ground up.

Experience in door-to-door sales, field marketing, canvassing, home improvement, home services, direct sales, leadership, recruiting, or business development is strongly preferred.

Compensation

Expected Total Compensation: $75,000–$125,000+

Compensation includes:

• Base compensation
• Performance bonuses
• Company volume overrides

This is a performance-driven role with significant upside as you build the field team, increase production, and help grow CuGen Direct.

Why CuGen Direct?

This is an opportunity to get in early and play a meaningful role in building a growing company. You’ll work directly with the CEO, have real ownership over the production organization, and grow your responsibility and earning potential as CuGen expands.

If you’re looking for a traditional corporate marketing job, this probably isn’t it.

If you want lead people, build a team, create relationships, get into the field, and directly impact the growth of a business, we’d like to meet you.