Director of eCommerce Growth & Transformation

National Vision; Georgia; On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health and dental insurance

401k retirement savings with company-

Flex spending account

Paid personal time off

Paid company holidays

Parental leave

Employee eyewear discount

and much, much more.

Job summary

National Vision is hiring a Director of eCommerce Business to drive growth and profitability across America's Best, Eyeglass World, and Vista Optical. You will lead scalable eCommerce capabilities, establish KPI frameworks, and align Merchandising, Marketing, Product, Innovation, and Finance to execute data-driven campaigns and optimized online experiences.

This leadership role requires 9+ years in eCommerce or digital leadership, a four-year degree, and a proven track record transforming

Qualifications

• 9+ years experience in eCommerce, omnichannel retail, or digital business leadership (Required)
• Four year college degree or equivalent experience. (Required)
• Proven track record of achieving eCommerce growth and leading transformation initiatives (Required)
• Deep expertise in digital merchandising strategy and execution, preferably within a fashion/style category (Required)
• Strong understanding of DTC/consumer marketing, performance marketing, and conversion optimization (Required)
• Experience building or evolving collaborative processes, or cross-functional ways of working (Required)
• Experience working across multi-brand or matrixed organizations (Preferred)
• Transformation-oriented leader who can balance short-term performance with long-term capability building (Required)
• Strong operator with the ability to bring structure and clarity to complex environments (Required)
• Highly collaborative influencer who drives alignment without direct authority (Required)
• Customer-focused, data-driven, and results-oriented (Required)

Responsibilities

• Drive eCommerce revenue growth, conversion, AOV, and overall digital business performance across all properties
• Establish KPI frameworks, reporting, and operating cadences to improve visibility and accountability
• Lead business reviews, translating performance insights into clear, prioritized actions
• Define and implement scalable ways of working that improve speed, alignment, and execution across Merchandising, Marketing, and Finance
• Build foundational strategies, playbooks, and governance for digital merchandising, content, and campaign execution
• Champion a test-and-learn, data-driven culture across cross-functional teams to establish validated eCommerce growth models
• Partner with NVI Merchandising to define and operationalize a data-driven online assortment, pricing, and promotional strategy across three businesses
• Translate enterprise merchandising strategies into effective digital shopping experiences
• Oversee on-site merchandising including product discovery, navigation, and personalization
• Drive on-going evolution of strategy and execution based on competitive insights
• Partner with Marketing to develop eCommerce-led campaigns that drive traffic, conversion, and customer acquisition across three brands
• Define how campaigns translate to on-site experiences, ensuring consistency from media through conversion
• Own the strategy, governance, and execution of all on-site content and promotional messaging
• Build scalable content frameworks to support ongoing and campaign-based needs
• Establish repeatable frameworks for campaign and product launch execution
• Partner with Product & UX to shape innovative customer experiences across all digital touchpoints
• Elevate reputation for all on-line businesses, with oversight of customer service, local listings, and reviews
• Establish a robust testing and optimization roadmap (A/B testing, personalization, content optimization)
• Act as the primary business lead aligning Merchandising, Marketing, Product, Innovation, and Finance
• Drive clarity across teams on priorities, timelines, and success metrics
• Influence senior leadership with structured recommendations and transformation roadmaps

Skills

eCommerce leadership

Digital merchandising

Performance marketing

Cross-functional collaboration

Multi-brand experience

Transformation leadership

Data-driven decisions

Customer focus

Education

Bachelor's degree or equivalent

Job description

National Vision is hiring a Director of eCommerce Business to drive growth and profitability across America's Best, Eyeglass World, and Vista Optical. You will lead scalable eCommerce capabilities, establish KPI frameworks, and align Merchandising, Marketing, Product, Innovation, and Finance to execute data-driven campaigns and optimized online experiences.

This leadership role requires 9+ years in eCommerce or digital leadership, a four-year degree, and a proven track record transforming