Director of E-Commerce

Murphy's Naturals; Raleigh (NC); On-site; USD 100,000 - 150,000; Full time

Job summary

A leading company in natural products is seeking a Director of E-Commerce to lead digital commerce initiatives. This role involves driving DTC sales, optimizing marketplace performance, and enhancing brand presence. The ideal candidate will have extensive e-commerce experience and a passion for growth in a fast-paced environment.

Qualifications

• 7+ years of experience in e-commerce, preferably in a CPG brand.
• Proven track record growing DTC and Amazon sales.

Responsibilities

• Own the e-commerce P&L and develop annual plans to achieve sales targets.
• Manage Amazon business including domestic and international channels.
• Use data to drive decision-making around customer acquisition.

Skills

Analytical mindset

Communication

Creative thinking

Organization

Job description

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Description

The Director of E-Commerce will lead the strategy, growth, and day-to-day execution of all digital commerce initiatives (domestic and internationally) for Murphy’s Naturals. This individual will be responsible for driving direct-to-consumer (DTC) sales, optimizing performance across third-party marketplaces (Amazon, Walmart+, Target+, etc.), and enhancing our digital presence to fuel growth and elevate the brand.

Department:

Sales

Location:

Raleigh, NC

Key Responsibilities

• Own the e-commerce P&L and develop annual plans to achieve sales, margin, and growth targets.
• Lead the strategic direction and optimization of our Shopify DTC site and Amazon storefront.
• Identify and evaluate new digital sales channels and partnership opportunities.

Amazon & Other Marketplaces

• Manage our Amazon business top to bottom, including domestic and international channels.
• Monitor performance metrics, customer reviews, and pricing integrity.
• Develop and execute a roadmap for Amazon International expansion (Canada, UK, + EU), including compliance, localization, logistics, and customer service considerations.
• Partner with Operations to ensure inventory planning and fulfillment readiness for international demand.
• Collaborate with Marketing to develop and optimize localized content, promotions, and advertising strategies for global marketplaces.
• Develop growth strategies for other potential marketplaces including Walmart+, Target+, and international equivalents.

Data & Analytics

• Use data to drive decision-making around customer acquisition, retention, and value.
• Build dashboards and reporting cadences to track KPIs and optimize performance.
• Monitor trends in e-commerce, CPG, and DTC to stay ahead of the curve.

Skills, Knowledge and Expertise

• 7+ years of experience in e-commerce, preferably in a CPG brand.
• Proven track record growing DTC and Amazon sales.
• Strong analytical mindset with ability to translate data into actionable insights.
• Creative thinker and strong communicator who can balance brand and performance.
• Passion for natural products, the outdoors, and purpose-driven business is a plus.

The ideal candidate should have:

• Strong organization and documentation skills.
• The confidence to take risks, try new things, and be open to new ideas.
• A team player mindset willing to jump in wherever needed (may require occasional work on weekends).
• The ability to work independently and take initiative in a fast-paced start-up environment.
• The ability to turn ideas into executable, creative deliverables.
• Excellent organization, time management, and prioritization skills.
• Excellent interpersonal communication skills and a people development mindset.
• A positive, “get it done” attitude.

Seniority level

• Director

Employment type

• Full-time

Job function

• Management and Manufacturing

Industries

• Manufacturing