Director of E-Commerce

Attersee LLC; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

Attersee LLC is seeking a Director of E-Commerce in New York to lead our direct-to-consumer business. This hands-on role involves managing operations, email marketing, CRM, and performance reporting. The ideal candidate has extensive experience in e-commerce and luxury fashion.

You will oversee site operations, develop retention strategies, and manage affiliate programs. This is a unique opportunity to join an ambitious team at a pivotal moment of growth.

Collaboration is key as you will work closely with creative and brand teams to elevate the customer experience.

Qualifications

• 5-8 years of experience in e-commerce or digital marketing, ideally in luxury fashion.
• Strong analytical skills and fluency with e-commerce metrics.
• Entrepreneurial mindset and comfort operating on a lean team.

Responsibilities

• Lead direct-to-consumer business operations.
• Manage day-to-day operations of the e-commerce site.
• Develop retention strategies informed by customer data.

Skills

E-commerce experience

Digital marketing

Shopify

Klaviyo

Google Analytics

Project management

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

Shopify

Klaviyo

Google Analytics

Job description

Role Overview

Attersee is seeking a Director of E-Commerce to lead our direct-to-consumer business. This is a hands‑on role on a small team, with responsibility across site operations, email and CRM, affiliate marketing, and performance reporting. You will work closely with leadership and collaborate across creative, brand, and operations.

The ideal candidate has a strong background in e-commerce and digital marketing, experience in luxury or premium fashion, and the ability to balance creative judgment with analytical rigor. The brand is growing quickly, and this is a rare opportunity to join a small, ambitious team at a pivotal moment.

Site & Commerce

• Manage day‑to‑day operations of shopattersee.com on Shopify, including site merchandising, product launches, CRO, and UX improvements
• Develop and execute cross‑channel activation plans around new collections, seasonal moments, and key selling periods
• Monitor inventory flow and availability to identify selling opportunities and inform site merchandising priorities
• Own the e‑commerce reporting cadence: track core KPIs including conversion, AOV, and sell‑through; deliver weekly and monthly performance reports with clear recommendations
• Manage the relationship with our development agency — including briefing, prioritization, and oversight of the site roadmap

Email, CRM & Retention

• Lead all weekly emailand SMS strategy and execution in Klaviyo and email flows, including lifecycle programs, segmentation, and campaign calendars
• Build and refine customer segmentation to support targeted outreach and drive repeat purchase, with particular focus on converting new customers into loyal ones
• Develop retention strategies informed by customer data, purchase behavior, and editorial storytelling
• Elevate the CX experience: Leveraging Gorgias, build out automations and response workflows that feel brand‑appropriate, and create a seamless handoff process between digital and retail for in‑person and styling inquiries

Affiliate & Community Commerce

• Own the ShopMy affiliate program: manage relationships with top‑performing affiliates, monitor attribution, and identify growth opportunities
• Work with the team to develop content and assets that support affiliate storytelling and drive conversion
• Partner with the retail team to develop stylists and influencer relationships rs who represent the brand to maximize their commercial impact

Content & Creative Collaboration

• Collaborate with brand and content team to develop a monthly content and promotional roadmap; help brief and secure assets needed to support DTC activity
• Ensure e‑commerce imagery, editorial content, and product presentation are consistently elevated and on‑brand
• Bring a strong editorial perspective to email, site, and campaign execution

What You Bring

• 5–8 years of experience in e‑commerce or digital marketing, ideally in luxury fashion, contemporary fashion, or a premium DTC brand
• Deep hands‑on experience with Shopify and Klaviyo
• Strong analytical skills and fluency with Google Analytics and e‑commerce metrics — you know how to find the story in the data and communicate it clearly
• A genuine love of fashion and of the brand — and a strong instinct for what great luxury brand presentation looks and feels like
• Experience managing or contributing to affiliate programs; ShopMy familiarity is a plus
• Entrepreneurial mindset and comfort operating on a lean team, where you'll be doing as much as directing
• Excellent communication skills, high attention to detail, and strong project management instincts
• Bachelor's degree or equivalent experience