Director of Digital PR & Growth (Remote)

Siege Media; Atlanta (GA); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Unlimited PTO

Wellness stipends

Professional development opportunities

Remote work equipment provided

Home office stipend

Job summary

Siege Media is seeking a strategic, hands-on Director of Digital PR to lead the DPR department and own the vision, playbook and growth across premier client accounts. You will manage Digital PR Managers and their teams, hire and coach talent, and ensure high-impact campaigns with data-driven narratives, while collaborating with sales and senior leadership to expand the DPR footprint.

This role requires strong editorial judgment, relationship-building with journalists, and a track record of

Qualifications

• 6+ years in digital PR, with 3+ years in an agency setting.
• 2+ years managing people, including managers or multi-account teams.
• Portfolio of data-driven and reactive campaigns with top-tier coverage.
• Deep understanding of how digital PR drives GEO and brand visibility.
• Proven ability to own senior client relationships and grow accounts.
• Strong operational skills: scoping, resourcing and capacity planning.
• Exceptional strategic thinking, editorial judgment and communication.

Responsibilities

• Set vision, goals and roadmap for the Digital PR practice and own department revenue.
• Lead, coach and grow Digital PR Managers and their account teams.
• Hire, set expectations, conduct reviews and develop ICs into managers.
• Own DPR campaign standards, review roadmaps and ensure newsworthy narratives.
• Serve as senior DPR partner for key accounts and identify expansion opportunities.
• Lead DPR on sales calls and shape proposals for prospects.
• Build relationships with journalists and editors to lift coverage.
• Own DPR performance metrics: mentions, backlinks, launches, retention and profitability.
• Spot underperforming accounts early and craft recovery plans.
• Refine DPR playbook, templates and client deliverables.
• Manage capacity and resources across accounts; coordinate with analytics and GEO teams.

Skills

Senior leadership

People management

Agency experience

Strategic thinking

Client relationship management

Editorial judgment

Project planning

Job description

Siege Media is seeking a strategic, hands-on Director of Digital PR to lead the DPR department and own the vision, playbook and growth across premier client accounts. You will manage Digital PR Managers and their teams, hire and coach talent, and ensure high-impact campaigns with data-driven narratives, while collaborating with sales and senior leadership to expand the DPR footprint.

This role requires strong editorial judgment, relationship-building with journalists, and a track record of