Director of Digital Marketing & Partnerships

Justin Alexander, Inc.; Springfield (NJ); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off

Job summary

Justin Alexander, Inc. in Springfield, NJ, is seeking a Director of Digital Marketing & Partnerships to lead our global email, paid media and partnerships.

This strategic, data-driven leader will shape long-term vision while driving day-to-day execution, with two direct reports in a hybrid setup. Based in our headquarters, the role collaborates across marketing, product and design to optimize the customer journey, manage agencies, and maximize ROAS across B2B and D2C channels.

Qualifications

• Requires 8+ years in digital marketing with email, paid media, website and partnerships.
• Strong analytical skills and ability to translate data into strategy.
• Experience leading multi-market, B2B and D2C programs.

Responsibilities

• Shape global email strategy across B2B and D2C audiences and automated journeys.
• Oversee end-to-end email execution, reporting, and optimization processes.
• Lead paid media strategy across search, social, display, video and programmatic channels.
• Define KPIs, optimize deliverability, and drive ROAS with cross-functional teams.
• Lead and mentor two direct reports and partner with agencies and partners.
• Own website optimization and SEO collaboration to improve consumer journey.

Skills

Email marketing

Paid media

Website optimization

Partnerships

Analytics

Team leadership

Agency management

HubSpot

Tools

HubSpot

Salesforce Marketing Cloud

Meta Ads

Google Ads

Programmatic DSPs

Job description

Justin Alexander is looking for a strategic, data-driven Director of Digital Marketing & Partnerships to lead our global digital marketing efforts across email, paid media, and media partnerships. The ideal candidate is a strategic thinker with a strong command of performance data, equally comfortable shaping long-term vision and driving day-to-day execution. With two direct reports, this role drives measurable impact across both B2B and D2C channels.

This position reports into the Global Director of Marketing and is based out of our Springfield, NJ headquarters on a hybrid schedule (4 days in office, Springfield, NJ; 1 day WFH).

What You’ll Do

Shape digital marketing for one of the most beloved names in bridal fashion:

• Own and lead the global email strategy across both B2B and D2C audiences, including content, segmentation, personalization, data flows, and automations
• Oversee email execution end-to-end, implementing operational best practices and building processes that support channel management, actionable reporting, optimizations, and team efficiency
• Leverage data to identify optimization opportunities and refine strategies with a test-and-learn mindset
• Elevate email as a brand and communication channel, ensuring templates, copy, and creative are visually compelling, on-brand, and focus on clarity, audience and conversion
• Build and optimize automated, multi-channel journeys to enhance engagement; support new journey programs, ensuring operational feasibility, data readiness, and performance tracking
• Partner with and provide strategic direction to the Digital Marketing Manager to define KPIs and optimize deliverability, open rates/click-to-open rate (CTOR), click-through rates (CTR), conversion rates and engagement rates
• Partner with cross-functional partners including the broader marketing team, digital product, and design/merch to build scalable programs tied to key brand moments and launches
• Maintain a consistent brand voice with our retail partners while thoughtfully balancing storytelling for brides across digital communications

Paid Media & Partnerships

• Lead and oversee global paid media strategy and execution across search, social, display, video, and programmatic channels, spanning both co-op and brand programs across all markets
• Ground media strategy in our brand vision and business objectives, ensuring purposeful and cohesive execution across retail partner media and brand storytelling
• Own end-to-end digital marketing investment, including the planning process, budgets, optimizations, and billing, maximizing ROI/return on ad spend (ROAS), and driving effectiveness across all markets
• Partner with agency to define benchmarks and KPIs by channel, grounding targets in business goals and creating cross-team alignment on what success looks like and how it will be measured
• Champion a test-and-learn roadmap across all paid channels, identifying opportunities to pilot new platforms, formats, and strategies to stay ahead and competitive in the marketplace
• Manage agency relationships including scope, contracts, and performance discussions, ensuring partners are aligned, accountable, and delivering against expectations
• Work cross-functionally with marketing team, digital product, analytics, and design/merch to drive alignment between media strategy, website activations, and broader business objectives
• Partner with the broader marketing, social, influencer, analytics, and design/merch teams to ensure top-performing products are prominently featured in ad creative, and that assets are strategically and proactively briefed, developed, and optimized for each channel
• Stay at the forefront of digital marketing trends, platform changes, and the competitive landscape, bringing forward-thinking ideas that sharpen our approach
• Drive strategy and implementation for key media partnerships such as The Knot, evaluating opportunities to optimize for engagement and extend brand reach

Website

• Partner with the digital product team to strategize and execute website optimizations that improve the consumer journey and overall user experience across all touchpoints
• Collaborate with digital product and design/merch teams to ensure best sellers and new arrivals are strategically surfaced and positioned across the website during key moments
• Partner cross-functionally to inform and support SEO strategy, ensuring web content and architecture are optimized for discoverability and organic growth

Leadership

• Lead, mentor, and develop two direct reports, cultivating a culture of collaboration, continuous growth, and shared accountability
• Build strong cross-functional partnerships across the organization, championing digital marketing as a driver of business growth and ensuring strategic alignment across all key teams
• Serve as a strategic thought leader across the organization, delivering POVs, clear reporting, actionable insights, and recommendations to internal and external stakeholders/partners

What You’ll Bring

• 8+ years of digital marketing experience, with a strong track record across email, paid media, website and partnerships
• Strong analytical mindset; fluency in performance data and comfort translating insights into strategy
• Demonstrated experience managing global or multi-market programs across both B2B and D2C channels
• Proven ability to lead and develop direct reports and build high-performing teams
• Experience managing agencies, external partners, and multi-channel budgets at scale
• Familiarity with MarTech platforms (e.g., HubSpot, Salesforce Marketing Cloud, or equivalent) and paid media platforms (Meta, Google, programmatic DSPs)
• Experience with HubSpot Marketing Hub, email automation, behavioral workflows, and campaign analytics
• Exceptional communicator with the ability to translate complex data and strategy into clear, compelling narratives for both technical and non-technical audiences
• Bridal, fashion, luxury, or lifestyle brand experience a plus

What You’ll Get (Compensation & Benefits)

This role has an anticipated base salary range of $110,000 to $125,000 annually. The final offer will be determined based on experience, skills, and internal equity.

Justin Alexander offers a comprehensive benefits package that includes:

• Health, dental, and vision insurance with ancillary options
• 401(k) with company match
• Paid time off (vacation, sick days, holidays)