Director, Global Digital Marketing & Partnerships

Justin Alexander, Inc.; Springfield (NJ); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off

Job summary

Justin Alexander, Inc. in Springfield, NJ, is seeking a Director of Digital Marketing & Partnerships to lead our global email, paid media and partnerships.

This strategic, data-driven leader will shape long-term vision while driving day-to-day execution, with two direct reports in a hybrid setup. Based in our headquarters, the role collaborates across marketing, product and design to optimize the customer journey, manage agencies, and maximize ROAS across B2B and D2C channels.

Qualifications

• Requires 8+ years in digital marketing with email, paid media, website and partnerships.
• Strong analytical skills and ability to translate data into strategy.
• Experience leading multi-market, B2B and D2C programs.

Responsibilities

• Shape global email strategy across B2B and D2C audiences and automated journeys.
• Oversee end-to-end email execution, reporting, and optimization processes.
• Lead paid media strategy across search, social, display, video and programmatic channels.
• Define KPIs, optimize deliverability, and drive ROAS with cross-functional teams.
• Lead and mentor two direct reports and partner with agencies and partners.
• Own website optimization and SEO collaboration to improve consumer journey.

Skills

Email marketing

Paid media

Website optimization

Partnerships

Analytics

Team leadership

Agency management

HubSpot

Tools

HubSpot

Salesforce Marketing Cloud

Meta Ads

Google Ads

Programmatic DSPs

Job description

Justin Alexander, Inc. in Springfield, NJ, is seeking a Director of Digital Marketing & Partnerships to lead our global email, paid media and partnerships.

This strategic, data-driven leader will shape long-term vision while driving day-to-day execution, with two direct reports in a hybrid setup. Based in our headquarters, the role collaborates across marketing, product and design to optimize the customer journey, manage agencies, and maximize ROAS across B2B and D2C channels.