Director of Digital Marketing

Solomon Page; New York (NY); Hybrid; USD 145,000 - 165,000; Full time

Job summary

A luxury accessory brand is seeking an experienced Senior Digital Marketing Manager. This hybrid role in New York will oversee the strategy and execution of digital marketing efforts including paid acquisition, retention marketing, and affiliate programs, combining analytical and creative skills.

Qualifications

• 4-5 years of experience in growth marketing with a focus on paid acquisition.
• Strong knowledge of managing email and SMS marketing platforms.
• Proven experience with Meta (Facebook/Instagram) and Google Ads.

Responsibilities

• Oversee strategy and execution of email and SMS programs for customer engagement.
• Manage paid acquisition channels, including Meta and Google.
• Develop data-driven campaigns to drive retention and maximize customer lifetime value.

Skills

Analytical thinking

Creative thinking

Attention to detail

Communication skills

Leadership skills

Data analysis

Education

Bachelor’s degree in business, marketing, analytics, or similar

Tools

Shopify

Job description

Direct message the job poster from Solomon Page

Executive Search, Experienced Recruiter, Talent Finder, Fashion, Beauty, Consumer Products

Luxury accessory brand is seeking an experienced Senior Digital Marketing Manager. Will be responsible for overseeing the strategy, execution, and optimization of paid acquisition channels, retention marketing efforts, and affiliate marketing programs. This role requires a balance of analytical and creative thinking, attention to detail, and a deep understanding of luxury and eCommerce brands. This is a hybrid work schedule, requiring in-office work in NYC Tuesday – Thursday and will report to the VP of Marketing and Digital.

• The salary range for this role is $145-165,000 plus bonus eligible and based on experience.

Responsibilities:

• Oversee the strategy and execution of email and SMS programs to drive engagement, customer retention, and repeat purchases.
• Develop personalized, data-driven campaigns to nurture leads, convert one-time buyers into repeat customers, and maximize customer lifetime value.
• Create segmentation strategies that deliver targeted messaging that aligns with customer preferences and behaviors.
• Implement automated workflows for customer lifecycle management, including welcome series, cart abandonment, post-purchase nurturing, and re-engagement.
• Lead and manage all paid acquisition channels, including Meta (Facebook/Instagram) and Google (Search, Display, YouTube), working with our external agency partner to achieve company goals and performance benchmarks.
• Develop and execute comprehensive paid media strategies aimed at driving new customer acquisition.
• Oversee paid media budgets, ensuring efficient spend allocation.
• Optimize campaigns through data analysis, A/B testing, and performance tracking to improve key metrics.
• Collaborate with the creative team to ensure that all paid media assets align with the brand’s vision and resonate with the target audience.
• Spearhead the identification of new, promising acquisition channels.
• Lead the strategy and growth of affiliate marketing program.
• Identify and onboard new affiliates, managing relationships to maximize partnerships and revenue growth.
• Optimize affiliate campaigns, track performance, and negotiate deals to ensure program profitability and growth.
• Collaborate with the PR and social media teams to amplify affiliate efforts and extend brand reach.
• Use data to track campaign performance and adjust strategies accordingly to meet business objectives.
• Provide regular reporting and insights on performance metrics to senior leadership, with recommendations for continuous improvement.
• Leverage marketing tools and analytics platforms to assess channel performance.
• Qualifications:
• Bachelor’s degree in business, marketing, analytics, or similar
• 4-5 years of experience with a DTC Ecommerce fashion or beauty brand bringing experience in growth marketing (with a strong focus on paid acquisition) , retention marketing, and affiliate programs.
• Proven experience driving results on Meta (Facebook/Instagram) and Google Ads, including Search, Display, and YouTube
• Strong knowledge and hands-on-key experience managing email marketing and SMS platforms
• Experience managing and optimizing affiliate marketing programs
• Expertise in data analysis and reporting with a deep understanding of key marketing metrics
• Exceptional communication and leadership skills with a track record of managing agencies and collaborating cross-functionally to achieve marketing and business goals
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment
• Detail-oriented and results-driven
• Experience with Shopify
• If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

Opportunity Awaits.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Apparel and Fashion and Fashion Accessories Manufacturing

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