Digital Marketing Growth Director D2C B2C

BluZinc; New York (NY); Remote; USD 150,000; Full time

Job summary

An innovative health and wellness brand is seeking a Digital Marketing Growth Director to lead their growth marketing strategy. This pivotal role requires a proven expert in D2C and B2C marketing with a track record of scaling brands through effective digital strategies. You will be responsible for optimizing all key digital channels, driving customer acquisition and retention, and collaborating with a world-class leadership team to transform the brand's growth trajectory. If you're ready to make a significant impact in a fast-paced environment, this is the opportunity for you.

Qualifications

• 3-5+ years of experience in D2C/B2C digital marketplace growth marketing.
• Expertise in scaling high-growth brands through digital strategies.

Responsibilities

• Own and optimize key digital marketing channels for customer acquisition.
• Create growth strategies to improve ROAS and CAC efficiency.

Skills

D2C Growth Marketing

B2C Marketing

Paid Ads

eCommerce

Social Media Marketing

Email Marketing

Customer Acquisition

Customer Retention

Education

Degree or MBA

Job description

Digital Marketing Growth Director D2C B2C

New York, United States | Posted on 05/05/2025

• Salary & Package: Circa $150K base + bonus + benefits
• Date Opened: 05/05/2025
• Job Type: Permanent
• Skills Required: D2C Supplements Growth Marketing
• Education/Qualifications: Degree or MBA
• Category: Marketing
• Right to Work in Country: USA Citizen
• City: New York
• State/Province: New York
• Country: United States

About Us

Advisory, Executive Search, Senior Appointments, Interim Management Consultants

Job Description

Director of Growth Marketing, remote USA-based job opening. Help build the future of health and wellness in an independent consumer brand with global reach. Are you a proven D2C/B2C digital marketplace expert in growth marketing, with success in Paid Ads, Web, eCommerce, Social, and Email? Have you helped spotlight companies scale rapidly while maintaining brand authenticity and consumer trust?

This is your chance to lead and execute a full-funnel growth marketing strategy for an innovative health and nutritional supplements brand that aims to grow from small to medium size over the next 3-5+ years—while staying true to its organic, natural, and low-intervention approach from seed to shelf to prevention or cure.

Why You?

• You’ve worked at a spotlight company for at least 3-5+ years (or two/three in the last 7-20 years).
• You’ve successfully scaled high-growth brands—driving revenue, profitability, and brand equity through best-in-class digital marketing strategies.
• You’re an expert in customer acquisition, retention, and lifetime value across Paid Ads, Performance Media, Web Conversion, DTC E-commerce, Social, and Email CRM.
• You thrive in entrepreneurial, fast-paced environments where your strategies directly impact growth.
• You understand health and wellness consumers, especially women, their mindset, purchasing behavior, and the importance of trust and credibility in natural supplements.

Your Impact

• Own and optimize all key digital marketing channels to scale customer acquisition & retention.
• Create & lead growth strategies that increase ROAS, CAC efficiency, and customer lifetime value.
• Innovate & experiment—A/B testing, creative messaging, conversion rate optimization, and funnel building.
• Collaborate with a world-class leadership team and drive the brand’s transformation in the next phase of growth.

Ready to Lead, Do & Scale?

If you’re a spotlight-caliber growth marketing professional ready to make a real impact in the health and wellness space, we want to hear from you.